{"version":"1.0","provider_name":"CVS Marketing - BtoB Marketing Consulting Agency","provider_url":"https:\/\/www.cvs-marketing.com\/en","author_name":"C.Valentin Soupin","author_url":"https:\/\/www.cvs-marketing.com\/en\/author\/c-valentin-soupin\/","title":"D\u00e9penses marketing B2B : o\u00f9 vont vraiment les budgets - CVS Marketing - Agence Conseil en Marketing BtoB","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vms9qpn5dz\"><a href=\"https:\/\/www.cvs-marketing.com\/en\/b2b-marketing-expenditure-budgets\/\">B2B marketing expenditure: where do budgets really go?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cvs-marketing.com\/en\/b2b-marketing-expenditure-budgets\/embed\/#?secret=vms9qpn5dz\" width=\"600\" height=\"338\" title=\"&#8220;D\u00e9penses marketing B2B : o\u00f9 vont vraiment les budgets&#8221; &#8212; CVS Marketing - Agence Conseil en Marketing BtoB\" data-secret=\"vms9qpn5dz\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cvs-marketing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bb29053890-2ee3-405f-a1b7-614b001ab16b\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbgcid-d119accd-44d7-4f2f-b9d7-599c8463324b 0%|rgba(255,255,255,0) 25%|rgba(7,33,48,0.6) 76%|#072130 100%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2025\/05\/non-profit-03.jpg\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-1f1bf5fb-a99d-4acc-8d9e-ddac074c158c%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-4c79ba3d-a281-4fb6-9b14-02f9a4c793f2%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-688c464a-d6f2-4296-b592-395352c71c79%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-d119accd-44d7-4f2f-b9d7-599c8463324b%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbD\u00e9penses marketing B2B\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb499c7404-fa99-4437-986d-aa43b68e8d55&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#19879F\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb875357d4-0c97-4264-8956-d364997a5e6a\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb] O\u00f9 vont vraiment les budgets et comment les entreprises s\u2019adaptent en 2025. Le marketing B2B a longtemps \u00e9t\u00e9 per\u00e7u comme plus [&hellip;]"}