{"id":2751,"date":"2025-02-10T12:11:59","date_gmt":"2025-02-10T11:11:59","guid":{"rendered":"https:\/\/ilovedesign.fr\/CVS\/?page_id=2751"},"modified":"2026-10-04T17:05:42","modified_gmt":"2026-10-04T15:05:42","slug":"prestataire-google-ads-technique","status":"publish","type":"page","link":"https:\/\/www.cvs-marketing.com\/en\/french-google-ads-agency\/","title":{"rendered":"B2B Google Ads consultant"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; min_height=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb10%|8%|10%|8%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbFil d&rsquo;Ariane\u00a0\u00bb module_class=\u00a0\u00bbcvs-crumbs-wrap\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb58px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb47px||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<nav class=\"cvs-crumbs\" aria-label=\"Fil d'Ariane\"><span><span><a href=\"https:\/\/www.cvs-marketing.com\/\">Accueil<\/a><\/span><\/span><\/nav>\n<p>[\/et_pb_code][et_pb_text module_class=\u00a0\u00bbcvs-eyebrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#05708a\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb min_height=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb55px||45px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||45px|\u00a0\u00bb custom_margin_phone=\u00a0\u00bb160px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Digital et services<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|800|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(25,135,159,0.44)\u00a0\u00bb header_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#f7f7f7&Prime; custom_margin=\u00a0\u00bb||40px|\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><span style=\"color: #05708a;\">Consultant Google Ads B2B<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb17%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Confiez vos campagnes Google Ads \u00e0 un consultant certifi\u00e9, sp\u00e9cialis\u00e9 dans le B2B. Une campagne Search ou Performance Max bien param\u00e9tr\u00e9e g\u00e9n\u00e8re des demandes de devis qualifi\u00e9es en quelques semaines et r\u00e9duit vos co\u00fbts de prospection.<\/p>\n<p><strong>Des leads rapidement, un co\u00fbt par lead ma\u00eetris\u00e9 et mesur\u00e9 chaque mois.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.9&Prime; background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2026\/10\/sea_publicite_en_ligne_sans_fond.webp\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb vertical_offset=\u00a0\u00bb0px\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : r\u00e9ponse directe\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<style>\n.cvs-sec h2{line-height:1.3}\n.cvs-sec h3{line-height:1.35!important;padding-bottom:8px}\n@media (max-width:980px){#main-content .et_pb_text h2{font-size:28px!important;line-height:1.3!important}}\n@media (max-width:767px){#main-content .et_pb_text h2{font-size:24px!important}}\n@media (min-width:981px){.cvs-eq .et_pb_column{display:flex;flex-direction:column}.cvs-eq .et_pb_column>.cvs-card{flex:1 1 auto}}\n@media (max-width:980px){.cvs-sec{padding-top:50px!important;padding-bottom:50px!important}.cvs-sec h2{font-size:26px!important}.cvs-eq>.et_pb_column{margin-bottom:20px!important}.cvs-eq>.et_pb_column:last-child{margin-bottom:0!important}}\n@media (max-width:767px){.cvs-sec{padding-top:40px!important;padding-bottom:40px!important}.cvs-sec h2{font-size:23px!important}.cvs-sec h3{font-size:18px!important}.cvs-sec .et_pb_text_inner{font-size:15px}\n.cvs-rt thead{display:none}.cvs-rt,.cvs-rt tbody,.cvs-rt tr,.cvs-rt td{display:block;width:100%;box-sizing:border-box}.cvs-rt tr{border:1px solid #D5E9FD;border-radius:8px;margin-bottom:12px;padding:6px 12px;background:#FFFFFF}.cvs-rt td{border:0!important;padding:6px 0!important}.cvs-rt td::before{content:attr(data-label);display:block;font-weight:600;color:#045c70;font-size:13px}}\n<\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Consultant Google Ads B2B : ce que fait CVS Marketing<\/h2>\n<p><strong>CVS Marketing cr\u00e9e, pilote et optimise les campagnes Google Ads des entreprises B2B de l&rsquo;\u00e9nergie, de l&rsquo;industrie et du BTP. L&rsquo;agence combine campagnes Search sur les requ\u00eates techniques et campagnes Performance Max, mesure chaque demande de devis avec GA4 et le Consent Mode v2, et rend compte chaque mois du co\u00fbt par lead qualifi\u00e9.<\/strong><\/p>\n<p>Google Ads est le nom de la r\u00e9gie publicitaire de Google depuis 2018 (anciennement Google AdWords). Pour une entreprise B2B, c&rsquo;est le levier le plus rapide pour capter une demande existante : un acheteur qui cherche \u00ab location groupe \u00e9lectrog\u00e8ne 500 kVA \u00bb ou \u00ab connecteur industriel ATEX \u00bb a un besoin imm\u00e9diat.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb global_module=\u00a0\u00bb2414&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#19879F\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb143deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00505e 0%|#19879f 100%\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb65px||65px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb34px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Nos prestations Google Ads<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbCr\u00e9ation d\u2019annonces Google\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe00e;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb icon_alignment=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Nous cr\u00e9ons des annonces publicitaires Google pertinentes et engageantes pour les mots-cl\u00e9s que nous d\u00e9finissons ensemble. Nous utilisons tous les \u00e9l\u00e9ments disponibles (liens annexes, accroches, extraits structur\u00e9s, formulaires de leads) pour maximiser l\u2019impact de vos campagnes.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbParam\u00e9trage de campagnes\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x55;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb icon_alignment=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Nous structurons votre campagne par mot-cl\u00e9, groupe d\u2019annonce pour maximiser les clics et minimiser le co\u00fbt d\u2019acquisition de leads. Nous vous conseillons en int\u00e9grant vos objectifs business : ciblage g\u00e9ographique, requ\u00eates pertinentes, timing de diffusion d\u2019annonces.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbOptimisation et suivi du ROI\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe02c;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb icon_alignment=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Une campagne publicitaire sur Google peut repr\u00e9senter un poste de co\u00fbt significatif pour l\u2019Entreprise. Nous mettons en place un tra\u00e7age des demandes web ou ventes en ligne issues de Google Ads afin de mesurer le retour sur investissement Google Ads et de le pr\u00e9senter chaque mois.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : Search vs PMax\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Search ou Performance Max : quelle campagne pour une entreprise B2B ?<\/h2>\n<p>Les deux types de campagnes r\u00e9pondent \u00e0 des objectifs diff\u00e9rents. CVS Marketing les combine le plus souvent, avec des r\u00e8gles strictes pour prot\u00e9ger la qualit\u00e9 des leads.<\/p>\n<table class=\"cvs-rt\" style=\"width:100%;border-collapse:collapse;font-size:15px;\">\n<thead>\n<tr>\n<th style=\"text-align:left;padding:10px;background:#045c70;color:#FFFFFF;\">Crit\u00e8re<\/th>\n<th style=\"text-align:left;padding:10px;background:#045c70;color:#FFFFFF;\">Campagne Search<\/th>\n<th style=\"text-align:left;padding:10px;background:#045c70;color:#FFFFFF;\">Campagne Performance Max<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Crit\u00e8re\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\"><strong>Principe<\/strong><\/td>\n<td data-label=\"Campagne Search\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Annonces texte sur les r\u00e9sultats de recherche Google, d\u00e9clench\u00e9es par des mots-cl\u00e9s choisis<\/td>\n<td data-label=\"Campagne Performance Max\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Campagne automatis\u00e9e sur tous les r\u00e9seaux Google (Search, YouTube, Display, Gmail, Discover, Maps)<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Crit\u00e8re\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\"><strong>Contr\u00f4le<\/strong><\/td>\n<td data-label=\"Campagne Search\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">\u00c9lev\u00e9 : choix des mots-cl\u00e9s, des annonces et des exclusions<\/td>\n<td data-label=\"Campagne Performance Max\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Plus faible : l&rsquo;algorithme choisit les emplacements et les audiences<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Crit\u00e8re\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\"><strong>Usage B2B<\/strong><\/td>\n<td data-label=\"Campagne Search\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Requ\u00eates techniques \u00e0 forte intention, demandes de devis, location urgente<\/td>\n<td data-label=\"Campagne Performance Max\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Volume compl\u00e9mentaire, notori\u00e9t\u00e9, remarketing, une fois le suivi des conversions fiable<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Crit\u00e8re\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\"><strong>Condition de r\u00e9ussite<\/strong><\/td>\n<td data-label=\"Campagne Search\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Liste de mots-cl\u00e9s n\u00e9gatifs \u00e0 jour<\/td>\n<td data-label=\"Campagne Performance Max\" style=\"padding:10px;border-bottom:1px solid #D5E9FD;vertical-align:top;\">Conversions qualifi\u00e9es bien mesur\u00e9es, exclusions de marque et signaux d&rsquo;audience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Performance Max s&rsquo;adapte au B2B \u00e0 une condition : l&rsquo;algorithme doit apprendre sur des conversions qualifi\u00e9es (demandes de devis, appels de plus de 60 secondes), et non sur de simples clics ou visites.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : leads qualifi\u00e9s et tracking\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbcvs-eq\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Comment \u00e9viter les leads non qualifi\u00e9s<\/h3>\n<ul>\n<li><strong>Mots-cl\u00e9s n\u00e9gatifs B2B :<\/strong> exclusion des requ\u00eates de particuliers, d&#8217;emploi, de formation, de pi\u00e8ces d\u00e9tach\u00e9es ou de concurrents.<\/li>\n<li><strong>Ciblage :<\/strong> zones g\u00e9ographiques desservies, horaires d&rsquo;ouverture, exclusion des pays sans activit\u00e9.<\/li>\n<li><strong>Annonces qualifiantes :<\/strong> mention du public vis\u00e9 (\u00ab pour les industriels \u00bb, \u00ab location B2B \u00bb) pour d\u00e9courager les clics hors cible.<\/li>\n<li><strong>Formulaires :<\/strong> champs soci\u00e9t\u00e9, secteur et besoin pour qualifier chaque demande.<\/li>\n<li><strong>Retour du CRM :<\/strong> import des leads qualifi\u00e9s et des ventes dans Google Ads pour entra\u00eener les ench\u00e8res sur les vrais clients.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Suivi des conversions : GA4 et Consent Mode v2<\/h3>\n<p>Une campagne Google Ads sans suivi fiable optimise \u00e0 l&rsquo;aveugle. CVS Marketing met en place :<\/p>\n<ul>\n<li>le suivi des demandes de devis, des appels et des formulaires dans <strong>Google Analytics 4<\/strong> et Google Ads ;<\/li>\n<li>le <strong>Consent Mode v2<\/strong>, exig\u00e9 par Google depuis mars 2024 pour mesurer et cibler les internautes de l&rsquo;Espace \u00e9conomique europ\u00e9en, coupl\u00e9 \u00e0 votre bandeau de consentement ;<\/li>\n<li>les conversions avanc\u00e9es et l&rsquo;import de conversions hors ligne depuis le CRM, quand c&rsquo;est possible ;<\/li>\n<li>un <strong>reporting mensuel<\/strong> : d\u00e9penses, leads, co\u00fbt par lead, taux de conversion et actions pr\u00e9vues.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : m\u00e9thode Google Ads\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Comment CVS Marketing g\u00e8re vos campagnes Google Ads<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbcvs-eq\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>1. Audit<\/h3>\n<p>Analyse du compte existant ou du march\u00e9 : mots-cl\u00e9s, concurrents, pages d&rsquo;atterrissage, suivi des conversions. <strong>Livrable :<\/strong> diagnostic et recommandations.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>2. Structure<\/h3>\n<p>Plan de campagnes Search et Performance Max, mots-cl\u00e9s et n\u00e9gatifs, annonces, budget et ench\u00e8res. <strong>Livrable :<\/strong> plan de campagnes valid\u00e9.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>3. Lancement<\/h3>\n<p>Param\u00e9trage, suivi GA4 et Consent Mode v2, contr\u00f4le des premi\u00e8res conversions. <strong>Livrable :<\/strong> campagnes en ligne et mesur\u00e9es.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>4. Optimisation<\/h3>\n<p>Ajustement des ench\u00e8res, des requ\u00eates et des annonces, tests A\/B. <strong>Livrable :<\/strong> reporting mensuel du co\u00fbt par lead.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : cas client Google Ads\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Cas client : campagnes Search et Performance Max<\/h2>\n<h3>Vodafone IoT France : g\u00e9n\u00e9ration de leads B2B pour la connectivit\u00e9 IoT<\/h3>\n<p><strong>Contexte :<\/strong> Vodafone IoT France commercialise des solutions de connectivit\u00e9 IoT aupr\u00e8s des entreprises.<\/p>\n<p><strong>Mission :<\/strong> CVS Marketing pilote des campagnes Google Ads Search et Performance Max, en compl\u00e9ment de la prospection LinkedIn et du salon SIDO.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : FAQ Google Ads\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Questions fr\u00e9quentes sur Google Ads en B2B<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbQuel budget Google Ads pr\u00e9voir en B2B ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le budget se calcule \u00e0 partir de l&rsquo;objectif : nombre de leads vis\u00e9s, co\u00fbt par clic des mots-cl\u00e9s et taux de conversion du site. En B2B, les volumes de recherche sont faibles et les clics co\u00fbteux, mais un seul contrat couvre souvent plusieurs mois de budget. CVS Marketing recommande une phase de test de 2 \u00e0 3 mois pour mesurer le co\u00fbt par lead r\u00e9el avant d&rsquo;augmenter les d\u00e9penses.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbPerformance Max est-il adapt\u00e9 au B2B ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Oui, \u00e0 condition de nourrir l&rsquo;algorithme avec des conversions qualifi\u00e9es : demandes de devis, appels longs, leads valid\u00e9s par le CRM. Sans ce suivi, Performance Max optimise vers des contacts peu qualifi\u00e9s. CVS Marketing lance d&rsquo;abord des campagnes Search sur les requ\u00eates techniques, puis ajoute Performance Max quand le suivi des conversions est fiable.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbComment \u00e9viter les leads non qualifi\u00e9s sur Google Ads ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Il faut combiner une liste de mots-cl\u00e9s n\u00e9gatifs \u00e0 jour (particuliers, emploi, formation), un ciblage g\u00e9ographique et horaire pr\u00e9cis, des annonces qui annoncent clairement la cible B2B et des formulaires qui demandent la soci\u00e9t\u00e9 et le besoin. L&rsquo;import des leads qualifi\u00e9s depuis le CRM permet ensuite \u00e0 Google d&rsquo;ench\u00e9rir sur les profils qui deviennent clients.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbGoogle Ads ou SEO pour une PME industrielle ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les deux leviers sont compl\u00e9mentaires. Google Ads apporte des demandes en quelques jours et permet de tester des mots-cl\u00e9s. Le <a href=\"https:\/\/www.cvs-marketing.com\/prestataire-seo-b2b\/\">r\u00e9f\u00e9rencement naturel (SEO)<\/a> prend plusieurs mois mais g\u00e9n\u00e8re ensuite du trafic sans co\u00fbt par clic. CVS Marketing utilise souvent Google Ads pour d\u00e9marrer vite, puis r\u00e9duit la d\u00e9pendance aux annonces \u00e0 mesure que le SEO progresse.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbPourquoi le Consent Mode v2 est-il important ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Depuis mars 2024, Google exige le Consent Mode v2 pour mesurer et cibler les internautes de l&rsquo;Espace \u00e9conomique europ\u00e9en. Sans lui, une partie des conversions n&rsquo;est plus remont\u00e9e et les campagnes optimisent sur des donn\u00e9es incompl\u00e8tes. CVS Marketing le configure avec votre bandeau de consentement lors du lancement des campagnes.<\/p>\n<p>[\/et_pb_toggle][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":&#091;{\"@type\":\"Question\",\"name\":\"Quel budget Google Ads pr\u00e9voir en B2B ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le budget se calcule \u00e0 partir de l'objectif : nombre de leads vis\u00e9s, co\u00fbt par clic des mots-cl\u00e9s et taux de conversion du site. En B2B, les volumes de recherche sont faibles et les clics co\u00fbteux, mais un seul contrat couvre souvent plusieurs mois de budget. 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Le r\u00e9f\u00e9rencement naturel (SEO) prend plusieurs mois mais g\u00e9n\u00e8re ensuite du trafic sans co\u00fbt par clic. CVS Marketing utilise souvent Google Ads pour d\u00e9marrer vite, puis r\u00e9duit la d\u00e9pendance aux annonces \u00e0 mesure que le SEO progresse.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi le Consent Mode v2 est-il important ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Depuis mars 2024, Google exige le Consent Mode v2 pour mesurer et cibler les internautes de l'Espace \u00e9conomique europ\u00e9en. Sans lui, une partie des conversions n'est plus remont\u00e9e et les campagnes optimisent sur des donn\u00e9es incompl\u00e8tes. CVS Marketing le configure avec votre bandeau de consentement lors du lancement des campagnes.\"}}&#093;}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"Gestion de campagnes Google Ads B2B\",\"serviceType\":\"SEA\",\"url\":\"https:\/\/www.cvs-marketing.com\/prestataire-google-ads-technique\/\",\"provider\":{\"@id\":\"https:\/\/www.cvs-marketing.com\/#professionalservice\"},\"areaServed\":&#091;{\"@type\":\"Country\",\"name\":\"France\"},{\"@type\":\"Place\",\"name\":\"Europe\"}&#093;}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : expert et maillage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbcvs-eq\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Votre interlocutrice<\/h3>\n<p><strong>Christelle Valentin Soupin<\/strong>, fondatrice et g\u00e9rante de CVS Marketing depuis 2018, plus de 25 ans d&rsquo;exp\u00e9rience en marketing B2B, dont plus de 13 ans comme Marketing Manager Europe chez Aggreko. <a href=\"https:\/\/www.linkedin.com\/in\/christellevalentin\/\" target=\"_blank\" rel=\"noopener\">Voir son profil LinkedIn<\/a><\/p>\n<p><em>Page mise \u00e0 jour le 4 octobre 2026.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Pour aller plus loin<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.cvs-marketing.com\/prestataire-seo-b2b\/\">R\u00e9f\u00e9rencement SEO et GEO B2B<\/a><\/li>\n<li><a href=\"https:\/\/www.cvs-marketing.com\/direction-marketing-externalisee\/\">Direction marketing externalis\u00e9e<\/a><\/li>\n<li><a href=\"https:\/\/www.cvs-marketing.com\/agence-marketing-energie\/\">Agence marketing \u00e9nergie<\/a><\/li>\n<li><a href=\"https:\/\/www.cvs-marketing.com\/agence-marketing-industrie\/\">Agence marketing industrie<\/a><\/li>\n<li><a href=\"https:\/\/www.cvs-marketing.com\/agence-marketing-btp\/\">Agence marketing BTP<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||110px|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb80%\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#0C71C3&Prime; use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb34px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>D\u00e9couvrez aussi&#8230;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb80%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb alt=\u00a0\u00bbIllustration : r\u00e9f\u00e9rencement naturel SEO\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbR\u00e9f\u00e9rencement naturel (SEO)\u00a0\u00bb image_icon_width=\u00a0\u00bb200px\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#353740&Prime; header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#747d88&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbillustration_seo_cvs\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2026\/10\/illustration_seo_cvs.webp\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<div class=\"et_pb_blurb_description\" style=\"text-align: left;\">Nous g\u00e9rons votre marketing \u00e0 l\u2019ann\u00e9e, sans besoin de recruter ou former.<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3MjYifX0=@\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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