{"id":2768,"date":"2025-02-10T13:57:06","date_gmt":"2025-02-10T12:57:06","guid":{"rendered":"https:\/\/ilovedesign.fr\/CVS\/?page_id=2768"},"modified":"2026-10-04T17:05:35","modified_gmt":"2026-10-04T15:05:35","slug":"marketing-digital-creation-de-contenus-marketing-content","status":"publish","type":"page","link":"https:\/\/www.cvs-marketing.com\/en\/french-digital-marketing-content\/","title":{"rendered":"Marketing content creation"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; min_height=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb10%|8%|10%|8%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbFil d&rsquo;Ariane\u00a0\u00bb module_class=\u00a0\u00bbcvs-crumbs-wrap\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb58px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb47px||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<nav class=\"cvs-crumbs\" aria-label=\"Fil d'Ariane\"><span><span><a href=\"https:\/\/www.cvs-marketing.com\/\">Accueil<\/a><\/span><\/span><\/nav>\n<p>[\/et_pb_code][et_pb_text module_class=\u00a0\u00bbcvs-eyebrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#05708a\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb custom_margin=\u00a0\u00bb55px||45px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||45px|\u00a0\u00bb custom_margin_phone=\u00a0\u00bb130px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Digital et services<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|800|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(25,135,159,0.44)\u00a0\u00bb header_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#f7f7f7&Prime; custom_margin=\u00a0\u00bb||40px|\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><span style=\"color: #05708a;\">Agence content marketing B2B<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb17%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Dans un monde num\u00e9rique en constante \u00e9volution, la <strong>cr\u00e9ation de contenus<\/strong> ne se limite plus \u00e0 la r\u00e9daction d\u2019articles ou \u00e0 l\u2019animation de r\u00e9seaux sociaux. Elle s\u2019inscrit d\u00e9sormais dans une <strong>strat\u00e9gie \u00e9ditoriale<\/strong> globale et rigoureuse.<\/p>\n<p>CVS Marketing, agence content marketing B2B, accompagne les entreprises industrielles, technologiques ou de services \u00e0 forte valeur ajout\u00e9e dans la mise en place d\u2019une strat\u00e9gie de contenu pertinente et orient\u00e9e g\u00e9n\u00e9ration de leads.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.9&Prime; background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2026\/10\/content_marketing_contenus_sans_fond.webp\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb vertical_offset=\u00a0\u00bb0px\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb title_text=\u00a0\u00bbcontent_marketing_contenus_sans_fond\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Une agence sp\u00e9cialis\u00e9e dans le content marketing B2B<\/h2>\n<p>En tant qu\u2019agence sp\u00e9cialis\u00e9e, CVS Marketing se positionne parmi les agences de content les plus rigoureuses du secteur. Notre mission : cr\u00e9er des contenus adapt\u00e9s aux enjeux de vos cibles tout au long du parcours client, pour soutenir vos actions d\u2019inbound marketing et maximiser votre visibilit\u00e9 sur les moteurs de recherche.<\/p>\n<p>Notre approche repose sur trois piliers fondamentaux :<\/p>\n<ul>\n<li>\n<p>Comprendre vos objectifs business<\/p>\n<\/li>\n<li>\n<p>Identifier les attentes de vos personas<\/p>\n<\/li>\n<li>\n<p>D\u00e9ployer une strat\u00e9gie de content marketing coh\u00e9rente et durable<\/p>\n<\/li>\n<\/ul>\n<h2>Une strat\u00e9gie \u00e9ditoriale au service de la performance<\/h2>\n<p>La mise en place d\u2019une strat\u00e9gie \u00e9ditoriale efficace commence par une analyse fine de votre environnement concurrentiel et des besoins informationnels de vos prospects. Chez CVS Marketing, nous vous aidons \u00e0 d\u00e9finir une strat\u00e9gie de contenu align\u00e9e sur vos objectifs de notori\u00e9t\u00e9, de conversion et de fid\u00e9lisation. Nos contenus sont pens\u00e9s pour :<\/p>\n<ul>\n<li>\n<p>Attirer les visiteurs via le r\u00e9f\u00e9rencement naturel<\/p>\n<\/li>\n<li>\n<p>Nourrir la r\u00e9flexion des prospects avec des contenus pertinents<\/p>\n<\/li>\n<li>\n<p>Transformer les leads en clients avec des formats engageants.<\/p>\n<\/li>\n<\/ul>\n<h2>Cr\u00e9ation de contenus marketing \u00e0 forte valeur ajout\u00e9e<\/h2>\n<p>Notre \u00e9quipe \u00e9ditoriale con\u00e7oit des contenus de qualit\u00e9, informatifs et engageants, en parfaite ad\u00e9quation avec les attentes de vos cibles B2B. Nous adaptons chaque format \u00e0 l\u2019\u00e9tape du parcours client, de la sensibilisation \u00e0 la d\u00e9cision d\u2019achat.<\/p>\n<p>Nos prestations incluent :<\/p>\n<\/p>\n<ul>\n<li>\n<p>La r\u00e9daction de contenus optimis\u00e9s SEO<\/p>\n<\/li>\n<li>\n<p>La cr\u00e9ation de livres blancs, guides, fiches pratiques<\/p>\n<\/li>\n<li>\n<p>Des articles de blog experts et r\u00e9guliers<\/p>\n<\/li>\n<li>\n<p>Des posts d\u00e9di\u00e9s pour les r\u00e9seaux sociaux<\/p>\n<\/li>\n<li>\n<p>Des infographies et visuels adapt\u00e9s au storytelling.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#19879F\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb143deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00505e 0%|#19879f 100%\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb65px||65px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb34px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Pourquoi choisir une agence content marketing B2B ?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbEn tant qu\u2019agence sp\u00e9cialis\u00e9e, nous veillons \u00e0 produire des contenus pertinents tout en respectant votre positionnement de marque et votre expertise m\u00e9tier.\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6c;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb icon_alignment=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb19px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span style=\"font-size: 28px;\">Focus sur nos contenus cl\u00e9s : articles, livres blancs, r\u00e9seaux sociaux<\/span><\/h2>\n<p>La richesse d\u2019une strat\u00e9gie repose sur la diversit\u00e9 des formats. Voici quelques-uns de nos formats phares :<\/p>\n<h3>Les articles de blog<\/h3>\n<p>V\u00e9ritables piliers du SEO, les <strong>articles de blog<\/strong> permettent de r\u00e9pondre aux questions de vos prospects et d\u2019am\u00e9liorer votre visibilit\u00e9 sur les <strong>moteurs de recherche<\/strong>. Chaque article est con\u00e7u avec une intention \u00e9ditoriale claire, un mot-cl\u00e9 strat\u00e9gique et une structure optimis\u00e9e.<\/p>\n<h3>Les livres blancs<\/h3>\n<p>Les <strong>livres blancs<\/strong> sont des contenus premium destin\u00e9s \u00e0 capter des leads qualifi\u00e9s. Ils permettent d\u2019approfondir un sujet, de d\u00e9montrer votre expertise et d\u2019encourager le t\u00e9l\u00e9chargement via des formulaires.<\/p>\n<h3>Les r\u00e9seaux sociaux<\/h3>\n<p>Les <strong>r\u00e9seaux sociaux<\/strong> sont des leviers puissants pour diffuser vos messages et relayer vos <strong>contenus de qualit\u00e9<\/strong>. Notre \u00e9quipe vous accompagne dans la d\u00e9finition d\u2019une ligne \u00e9ditoriale coh\u00e9rente, dans la cr\u00e9ation de visuels et dans le suivi des performances.<\/p>\n<h2>La production de contenus pilot\u00e9e par les donn\u00e9es<\/h2>\n<p>Notre production de contenus ne se limite pas \u00e0 la cr\u00e9ation. Elle est suivie d\u2019un travail de mesure et d\u2019analyse afin d\u2019optimiser le ROI de vos campagnes. Gr\u00e2ce \u00e0 des outils de tracking avanc\u00e9s, nous identifions les contenus pertinents qui g\u00e9n\u00e8rent le plus d\u2019engagement et de conversions. Nos tableaux de bord permettent de suivre :<\/p>\n<ul>\n<li>\n<p>Le trafic organique g\u00e9n\u00e9r\u00e9<\/p>\n<\/li>\n<li>\n<p>Le taux de conversion par contenu<\/p>\n<\/li>\n<li>\n<p>Le nombre de leads capt\u00e9s<\/p>\n<\/li>\n<li>\n<p>Les contenus les plus lus ou partag\u00e9s.<\/p>\n<\/li>\n<\/ul>\n<h2>Une agence content marketing tourn\u00e9e vers la performance<\/h2>\n<p>Chez CVS Marketing, nous croyons que le marketing de contenu doit \u00eatre au service du business. C\u2019est pourquoi chaque projet int\u00e8gre une dimension strat\u00e9gique forte. Qu\u2019il s\u2019agisse d\u2019un blog, d\u2019un livre blanc ou d\u2019un guide pratique, chaque contenu est pens\u00e9 pour soutenir la g\u00e9n\u00e9ration de leads.<\/p>\n<p>En tant qu\u2019agence content marketing, nous nous distinguons par notre rigueur, notre sens du d\u00e9tail et notre capacit\u00e9 \u00e0 cr\u00e9er des contenus adapt\u00e9s \u00e0 des secteurs complexes. Notre expertise B2B nous permet de comprendre les enjeux techniques, r\u00e9glementaires ou commerciaux de nos clients.<\/p>\n<h2>Nos engagements<\/h2>\n<ul>\n<li>\n<p>Un accompagnement de A \u00e0 Z<\/p>\n<\/li>\n<li>\n<p>Une production 100 % internalis\u00e9e et ma\u00eetris\u00e9e<\/p>\n<\/li>\n<li>\n<p>Un pilotage bas\u00e9 sur des KPIs concrets<\/p>\n<\/li>\n<li>\n<p>Une approche ROIste de votre marketing digital<\/p>\n<\/li>\n<\/ul>\n<p>Vous b\u00e9n\u00e9ficiez ainsi d\u2019un interlocuteur unique, \u00e0 l\u2019\u00e9coute de vos besoins, capable de produire et d\u2019ajuster vos actions au fil de l\u2019ann\u00e9e.<\/p>\n<h2>Faites confiance \u00e0 une agence de contenu B2B reconnue<\/h2>\n<p>CVS Marketing fait partie des agences de content les plus exp\u00e9riment\u00e9es du march\u00e9 B2B. Avec des dizaines de projets men\u00e9s aupr\u00e8s d\u2019acteurs industriels, de services ou de la tech, nous avons d\u00e9velopp\u00e9 une m\u00e9thodologie \u00e9prouv\u00e9e pour d\u00e9ployer une strat\u00e9gie de contenu coh\u00e9rente, mesurable et performante.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFun Fact Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#19879F\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_direction_radial=\u00a0\u00bbtop right\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#045c70 0%|#19879f 100%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/TRAIT-BACKGROUND-2.svg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb background_blend=\u00a0\u00bblighten\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||110px|\u00a0\u00bb global_module=\u00a0\u00bb2390&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbService Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb||40px|\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>CVS Marketing, agence B2B en strat\u00e9gie et d\u00e9veloppement marketing (Paris \u2013 91, \u00cele-de-France)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb811px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>CVS Marketing est une agence de conseil strat\u00e9gique B2B bas\u00e9e au Sud de Paris, sp\u00e9cialis\u00e9e dans la structuration, la digitalisation et l\u2019acc\u00e9l\u00e9ration du marketing et des ventes. Nous accompagnons les entreprises industrielles, \u00e9nerg\u00e9tiques et techniques dans la conception et la mise en \u0153uvre de leurs strat\u00e9gies de croissance, en France comme en Europe.<\/p>\n<p>Notre mission : transformer la strat\u00e9gie marketing en performance durable, en alliant vision, data et cr\u00e9ativit\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExODkifX0=@\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb2px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|700||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#x45;||divi||400&Prime; 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admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bbrgba(213,233,253,0.51)\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||67px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Strat\u00e9gie<br \/>Content Marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p>D\u00e9finition de votre strat\u00e9gie content marketing incluant objectifs (Notori\u00e9t\u00e9, \u00c9valuation, Achat), ciblage Personas (typologies de Clients), proposition de valeur, activit\u00e9s, canaux, leaders, planning, budget.<\/p>\n<p><strong>Dans la peau de vos prospects<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Proposition de valeur<br \/>Blue Ocean<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p style=\"text-align: left;\">Organisation de sessions d\u2019experts sur des sujets d\u2019innovation sectorielles afin de b\u00e2tir ensemble une offre unique, rentable et sp\u00e9ciale \u00e0 une niche de march\u00e9, lui ouvrant de nouvelles opportunit\u00e9s.<\/p>\n<p style=\"text-align: left;\"><strong>Proposez de la valeur \u00e0 vos Clients<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Diff\u00e9renciation<br \/>Red Ocean<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p style=\"text-align: left;\">R\u00e9daction de contenus type blog, e-book, livre blanc pour convaincre sur les march\u00e9s matures par l\u2019approche comparative, la s\u00e9lection par le co\u00fbt global du projet, le confort, la qualit\u00e9 etc.<\/p>\n<p style=\"text-align: left;\"><strong>Sortez de la bataille des prix<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Plan<br \/>Content Marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p style=\"text-align: left;\">D\u00e9finition de la strat\u00e9gie \u00e9ditoriale et de la matrice des contenus marketing \u00e0 produire par objectifs, du calendrier \u00e9ditorial et des canaux de diffusion.<\/p>\n<p style=\"text-align: left;\"><strong>Augmentez votre impact d\u2019audience<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Gestion<br \/>sous-traitance<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p>R\u00e9daction des briefs agence. Comparatifs devis, relations sous-traitants, coordination des projets vid\u00e9o, blogs etc, suivi d\u00e9lais et contr\u00f4le qualit\u00e9.<\/p>\n<p><strong>Vos contenus marketing dans vos d\u00e9lais<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#19879F\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Bilan<br \/>r\u00e9sultats marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"wpb_column vc_column_container vc_col-sm-4\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"heading heading-with-icon icon-left\">\n<div class=\"content-container\">\n<p style=\"text-align: left;\">Envoi de rapports sur les vues, interactions, conversions. Recommandations d\u2019optimisations et d\u2019actions de lead nurturing.<\/p>\n<p style=\"text-align: left;\"><strong>Vos leads marketing et vos opportunit\u00e9s<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : exemples de contenus\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<style>\n.cvs-sec h2{line-height:1.3}\n.cvs-sec h3{line-height:1.35!important;padding-bottom:8px}\n@media (max-width:980px){#main-content .et_pb_text h2{font-size:28px!important;line-height:1.3!important}}\n@media (max-width:767px){#main-content .et_pb_text h2{font-size:24px!important}}\n@media (min-width:981px){.cvs-eq .et_pb_column{display:flex;flex-direction:column}.cvs-eq .et_pb_column>.cvs-card{flex:1 1 auto}}\n@media (max-width:980px){.cvs-sec{padding-top:50px!important;padding-bottom:50px!important}.cvs-sec h2{font-size:26px!important}.cvs-eq>.et_pb_column{margin-bottom:20px!important}.cvs-eq>.et_pb_column:last-child{margin-bottom:0!important}}\n@media (max-width:767px){.cvs-sec{padding-top:40px!important;padding-bottom:40px!important}.cvs-sec h2{font-size:23px!important}.cvs-sec h3{font-size:18px!important}.cvs-sec .et_pb_text_inner{font-size:15px}\n.cvs-rt thead{display:none}.cvs-rt,.cvs-rt tbody,.cvs-rt tr,.cvs-rt td{display:block;width:100%;box-sizing:border-box}.cvs-rt tr{border:1px solid #D5E9FD;border-radius:8px;margin-bottom:12px;padding:6px 12px;background:#FFFFFF}.cvs-rt td{border:0!important;padding:6px 0!important}.cvs-rt td::before{content:attr(data-label);display:block;font-weight:600;color:#045c70;font-size:13px}}\n<\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Trois exemples de contenus produits par CVS Marketing<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bbcvs-eq\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Brochure produit Generfeu<\/h3>\n<p>Documentation technique de la gamme de refroidisseurs adiabatiques RAE-F : caract\u00e9ristiques, accessoires, tableaux techniques et mise en page aux couleurs de la marque. Un support utilis\u00e9 par les commerciaux et les installateurs, et diffus\u00e9 en PDF sur le site.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Site internet Tibbloc<\/h3>\n<p>Refonte compl\u00e8te des contenus du site par gamme (chaud, froid, vapeur, air comprim\u00e9) et par usage, avec r\u00e9\u00e9criture des textes et des m\u00e9tadonn\u00e9es. R\u00e9sultats : <strong>+42 % de trafic organique<\/strong> et <strong>+35 % de demandes de devis<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.cvs-marketing.com\/project\/tibbloc\/\">Lire le cas client<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-card\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Page LinkedIn BMS Power Rent<\/h3>\n<p>Calendrier \u00e9ditorial, r\u00e9daction et visuels de la page entreprise d&rsquo;un loueur de groupes \u00e9lectrog\u00e8nes, lanc\u00e9e en avril 2026. En 4 mois, sans publicit\u00e9 payante : <strong>12 000 impressions<\/strong> et <strong>26,3 % de taux d&rsquo;engagement<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.cvs-marketing.com\/consultant-social-selling-linkedin-et-community-management\/\">Voir notre offre LinkedIn<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : FAQ contenus\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Questions fr\u00e9quentes sur le content marketing B2B<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbQuels contenus produire pour un acheteur technique ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Un acheteur technique cherche des informations pr\u00e9cises et v\u00e9rifiables : fiches techniques, guides de choix, comparatifs, \u00e9tudes de cas chiffr\u00e9es, vid\u00e9os de d\u00e9monstration, r\u00e9ponses aux questions de normes et de r\u00e9glementation. CVS Marketing r\u00e9dige ces contenus avec vos experts m\u00e9tier, puis les adapte \u00e0 chaque canal : site, LinkedIn, e-mailing, salons.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bb\u00c0 quelle fr\u00e9quence publier en B2B ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La r\u00e9gularit\u00e9 compte plus que le volume. Pour une PME B2B, CVS Marketing recommande en g\u00e9n\u00e9ral un \u00e0 deux posts LinkedIn par semaine sur la page entreprise, et un \u00e0 deux contenus de fond par mois sur le site (article, cas client, guide). Le rythme est ajust\u00e9 selon les salons, les lancements de produits et les ressources disponibles.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbQui r\u00e9dige les contenus : l&rsquo;agence ou nos experts ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les deux. CVS Marketing interviewe vos experts techniques et commerciaux, r\u00e9dige les contenus, puis les fait valider avant publication. Vos \u00e9quipes apportent l&rsquo;expertise m\u00e9tier ; l&rsquo;agence apporte la structure, l&rsquo;optimisation <a href=\"https:\/\/www.cvs-marketing.com\/prestataire-seo-b2b\/\">SEO et GEO<\/a> et la r\u00e9gularit\u00e9 de production.<\/p>\n<p>[\/et_pb_toggle][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":&#091;{\"@type\":\"Question\",\"name\":\"Quels contenus produire pour un acheteur technique ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Un acheteur technique cherche des informations pr\u00e9cises et v\u00e9rifiables : fiches techniques, guides de choix, comparatifs, \u00e9tudes de cas chiffr\u00e9es, vid\u00e9os de d\u00e9monstration, r\u00e9ponses aux questions de normes et de r\u00e9glementation. CVS Marketing r\u00e9dige ces contenus avec vos experts m\u00e9tier, puis les adapte \u00e0 chaque canal : site, LinkedIn, e-mailing, salons.\"}},{\"@type\":\"Question\",\"name\":\"\u00c0 quelle fr\u00e9quence publier en B2B ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La r\u00e9gularit\u00e9 compte plus que le volume. Pour une PME B2B, CVS Marketing recommande en g\u00e9n\u00e9ral un \u00e0 deux posts LinkedIn par semaine sur la page entreprise, et un \u00e0 deux contenus de fond par mois sur le site (article, cas client, guide). Le rythme est ajust\u00e9 selon les salons, les lancements de produits et les ressources disponibles.\"}},{\"@type\":\"Question\",\"name\":\"Qui r\u00e9dige les contenus : l'agence ou nos experts ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les deux. CVS Marketing interviewe vos experts techniques et commerciaux, r\u00e9dige les contenus, puis les fait valider avant publication. Vos \u00e9quipes apportent l'expertise m\u00e9tier ; l'agence apporte la structure, l'optimisation SEO et GEO et la r\u00e9gularit\u00e9 de production.\"}}&#093;}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"Cr\u00e9ation de contenus marketing B2B\",\"serviceType\":\"Content marketing\",\"url\":\"https:\/\/www.cvs-marketing.com\/marketing-digital-creation-de-contenus-marketing-content\/\",\"provider\":{\"@id\":\"https:\/\/www.cvs-marketing.com\/#professionalservice\"},\"areaServed\":&#091;{\"@type\":\"Country\",\"name\":\"France\"},{\"@type\":\"Place\",\"name\":\"Europe\"}&#093;}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||110px|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; 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