{"id":2783,"date":"2025-02-10T14:07:44","date_gmt":"2025-02-10T13:07:44","guid":{"rendered":"https:\/\/ilovedesign.fr\/CVS\/?page_id=2783"},"modified":"2026-10-04T17:09:35","modified_gmt":"2026-10-04T15:09:35","slug":"prestataire-inbound-marketing-b2b","status":"publish","type":"page","link":"https:\/\/www.cvs-marketing.com\/en\/french-inbound-marketing-agency\/","title":{"rendered":"B2B inbound marketing agency"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; min_height=\u00a0\u00bb800px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.9&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb10%|8%|10%|8%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbFil d&rsquo;Ariane\u00a0\u00bb module_class=\u00a0\u00bbcvs-crumbs-wrap\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb58px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb47px||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<nav class=\"cvs-crumbs\" aria-label=\"Fil d'Ariane\"><span><span><a href=\"https:\/\/www.cvs-marketing.com\/\">Accueil<\/a><\/span><\/span><\/nav>\n<p>[\/et_pb_code][et_pb_text module_class=\u00a0\u00bbcvs-eyebrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#05708a\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb custom_margin=\u00a0\u00bb55px||45px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb130px||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Digital et services<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins|800|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(25,135,159,0.44)\u00a0\u00bb header_font=\u00a0\u00bbMontserrat|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#f7f7f7&Prime; custom_margin=\u00a0\u00bb||40px|\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><span style=\"color: #05708a;\">Agence inbound marketing<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb custom_margin=\u00a0\u00bb||50px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb17%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Vous cherchez \u00e0 obtenir des prospects<br \/>qualifi\u00e9s ou \u201cleads\u201d ?<\/strong><span>\u00a0<\/span><\/p>\n<p>Notre agence inbound marketing r\u00e9concilie marketing et ventes en attirant \u00e0 eux les futurs clients : contenus attractifs, trafic web cibl\u00e9, g\u00e9n\u00e9ration de leads commerciaux.<\/p>\n<p>En effet, prospecter avec l\u2019inbound marketing permet de g\u00e9n\u00e9rer naturellement des leads qui seront qualifi\u00e9s jusqu\u2019\u00e0 leur transfert aux ventes selon un processus pr\u00e9cis men\u00e9 par des \u00e9quipes commerciales et marketing align\u00e9es, de diverses comp\u00e9tences. Attirer, int\u00e9resser et convaincre vos futurs Clients, c\u2019est le m\u00e9tier de nos experts CVS Marketing, forts de plus de 25 ans d&rsquo;exp\u00e9rience en marketing B2B.<\/p>\n<p><strong>Parlons inbound ou marketing permissif.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.9&Prime; background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2026\/10\/inbound_marketing_generation_leads_sans_fond.webp\u00a0\u00bb vertical_offset=\u00a0\u00bb0px\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb title_text=\u00a0\u00bbinbound_marketing_generation_leads_sans_fond\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbcvs-eyebrow cvs-on-dark\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb34px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.1em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Pourquoi l\u2019inbound marketing en B2B ?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_5,1_5,1_5,1_5,1_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb80%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px||25px|\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh2&Prime; title=\u00a0\u00bbFOCUS\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0f5;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Centrer les commerciaux sur les Clients \u00e0 forte valeur-ajout\u00e9e<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbOPTIMISATION\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0e9;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>R\u00e9duire les co\u00fbts de prospection commerciale avec le canal digital<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb header_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbVISIBILIT\u00c9\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x54;||divi||400&Prime; icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb image_icon_width=\u00a0\u00bb60px\u00a0\u00bb content_max_width=\u00a0\u00bb440px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; header_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|true\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_color_all=\u00a0\u00bb#dddddd\u00a0\u00bb border_style_all=\u00a0\u00bbsolid\u00a0\u00bb use_border_color=\u00a0\u00bbon\u00a0\u00bb border_color=\u00a0\u00bb#dddddd\u00a0\u00bb icon_font_size=\u00a0\u00bb60px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Accro\u00eetre la visibilit\u00e9 des leads dans le CRM pour un meilleur suivi[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bbrgba(213,233,253,0.29)\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||110px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>\u00c0 l\u2019\u00e8re digitale, le pouvoir est \u00e0 l\u2019acheteur.<\/strong><\/p>\n<p>Ultra connect\u00e9, l\u2019acheteur recherche, compare et choisit en ligne ses produits et services. C\u2019est pourquoi le fournisseur doit s\u2019adapter \u00e0 ces nouveaux comportements et usages d\u2019internet. Ainsi, il faut \u00e9merger sur le Web sur un moteur de recherche comme Google (88,1 % des recherches en France tous appareils, StatCounter, septembre 2026). Mais il est important d\u2019\u00eatre visible sur la toile avec une offre pertinente et attractive. Cette proposition de valeur devra susciter l\u2019int\u00e9r\u00eat de l\u2019acheteur et l\u2019engager \u00e0 contacter son futur prestataire \u2013 au bon endroit, au bon moment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Notre environnement est de plus en plus concurrentiel.<\/strong><\/p>\n<p>De plus en plus d\u2019entreprises B2B cherchent \u00e0 recentrer leurs forces commerciales sur des Clients \u00e0 forte valeur-ajout\u00e9e pour r\u00e9sister face \u00e0 une concurrence accrue. Or, cela n\u00e9cessite de les lib\u00e9rer de la charge de prospecter. Par ailleurs, une visite de prospection \u2018dans le dur\u2019 est inefficace alors que son co\u00fbt est \u00e9lev\u00e9 : entre 120 et 180 \u20ac par visite terrain selon les secteurs (estimation Sidely, 2025). C\u2019est pourquoi la phase amont de la vente (prospection) est de plus en plus confi\u00e9e \u00e0 des cellules sp\u00e9cialis\u00e9es.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Digitalisation ventes et marketing :<\/strong><br \/><strong>de nouveaux outils, process, des \u00e9quipes form\u00e9es<\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 l\u2019inbound marketing, termin\u00e9s les oublis dans les relances prospects. Faire appel \u00e0 une agence inbound marketing comme CVS Marketing permet est de les recontacter au bon moment, avec l\u2019offre adapt\u00e9e. Finis les appels sortants du t\u00e9l\u00e9marketing. D\u00e9sormais, confiez-leur une mission de r\u00e9ception et de qualification des demandes entrantes. Form\u00e9es aux techniques commerciales, vos \u00e9quipes t\u00e9l\u00e9marketing deviennent les as de la qualification des leads jusqu\u2019aux opportunit\u00e9s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Agence Inbound Marketing<\/strong><\/p>\n<p>De nouvelles strat\u00e9gies de conqu\u00eate de Clients potentiels. Jusqu\u2019\u00e0 diviser par cinq vos co\u00fbts de prospection. Un meilleur suivi \u2018du Lead au Client\u2019. Un int\u00e9r\u00eat aussi apr\u00e8s la vente : services additionnels, fid\u00e9lisation, image de marque. Au quotidien, CVS Marketing fournit conseils, valeur et services marketing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00a0\u00bbcvs-sec\u00a0\u00bb fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGEO : parcours lead client\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<style>\n.cvs-sec h2{line-height:1.3}\n.cvs-sec h3{line-height:1.35!important;padding-bottom:8px}\n@media (max-width:980px){#main-content .et_pb_text h2{font-size:28px!important;line-height:1.3!important}}\n@media (max-width:767px){#main-content .et_pb_text h2{font-size:24px!important}}\n@media (min-width:981px){.cvs-eq .et_pb_column{display:flex;flex-direction:column}.cvs-eq .et_pb_column>.cvs-card{flex:1 1 auto}}\n@media (max-width:980px){.cvs-sec{padding-top:50px!important;padding-bottom:50px!important}.cvs-sec h2{font-size:26px!important}.cvs-eq>.et_pb_column{margin-bottom:20px!important}.cvs-eq>.et_pb_column:last-child{margin-bottom:0!important}}\n@media (max-width:767px){.cvs-sec{padding-top:40px!important;padding-bottom:40px!important}.cvs-sec h2{font-size:23px!important}.cvs-sec h3{font-size:18px!important}.cvs-sec .et_pb_text_inner{font-size:15px}\n.cvs-rt thead{display:none}.cvs-rt,.cvs-rt tbody,.cvs-rt tr,.cvs-rt td{display:block;width:100%;box-sizing:border-box}.cvs-rt tr{border:1px solid #D5E9FD;border-radius:8px;margin-bottom:12px;padding:6px 12px;background:#FFFFFF}.cvs-rt td{border:0!important;padding:6px 0!important}.cvs-rt td::before{content:attr(data-label);display:block;font-weight:600;color:#045c70;font-size:13px}}\n<\/style>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Le parcours d&rsquo;un lead inbound, du visiteur au client<\/h2>\n<p>L&rsquo;inbound marketing fait progresser chaque contact en cinq \u00e9tapes. \u00c0 chaque \u00e9tape, un contenu et un crit\u00e8re de passage pr\u00e9cis : c&rsquo;est ce qui permet de transmettre aux commerciaux uniquement des leads pr\u00eats \u00e0 acheter.<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;align-items:stretch;\">\n<div style=\"flex:1 1 150px;min-width:150px;background:#2E8CA3;color:#FFFFFF;border-radius:8px;padding:16px;\">\n<div style=\"font-size:13px;opacity:.85;\">\u00c9tape 1<\/div>\n<div style=\"font-weight:600;font-size:17px;margin:4px 0;\">Visiteur<\/div>\n<div style=\"font-size:14px;line-height:1.5;\">Trouve votre site via Google, LinkedIn ou un contenu partag\u00e9.<\/div>\n<\/div>\n<div style=\"align-self:center;font-size:22px;color:#045c70;\" aria-hidden=\"true\">\u2192<\/div>\n<div style=\"flex:1 1 150px;min-width:150px;background:#19879F;color:#FFFFFF;border-radius:8px;padding:16px;\">\n<div style=\"font-size:13px;opacity:.85;\">\u00c9tape 2<\/div>\n<div style=\"font-weight:600;font-size:17px;margin:4px 0;\">Lead<\/div>\n<div style=\"font-size:14px;line-height:1.5;\">T\u00e9l\u00e9charge un contenu ou remplit un formulaire : il laisse ses coordonn\u00e9es.<\/div>\n<\/div>\n<div style=\"align-self:center;font-size:22px;color:#045c70;\" aria-hidden=\"true\">\u2192<\/div>\n<div style=\"flex:1 1 150px;min-width:150px;background:#0F7790;color:#FFFFFF;border-radius:8px;padding:16px;\">\n<div style=\"font-size:13px;opacity:.85;\">\u00c9tape 3<\/div>\n<div style=\"font-weight:600;font-size:17px;margin:4px 0;\">Lead qualifi\u00e9 marketing<\/div>\n<div style=\"font-size:14px;line-height:1.5;\">Son profil et son comportement correspondent \u00e0 votre cible (scoring).<\/div>\n<\/div>\n<div style=\"align-self:center;font-size:22px;color:#045c70;\" aria-hidden=\"true\">\u2192<\/div>\n<div style=\"flex:1 1 150px;min-width:150px;background:#0B6A80;color:#FFFFFF;border-radius:8px;padding:16px;\">\n<div style=\"font-size:13px;opacity:.85;\">\u00c9tape 4<\/div>\n<div style=\"font-weight:600;font-size:17px;margin:4px 0;\">Lead qualifi\u00e9 commercial<\/div>\n<div style=\"font-size:14px;line-height:1.5;\">Le commercial confirme le besoin, le budget et le calendrier.<\/div>\n<\/div>\n<div style=\"align-self:center;font-size:22px;color:#045c70;\" aria-hidden=\"true\">\u2192<\/div>\n<div style=\"flex:1 1 150px;min-width:150px;background:#045c70;color:#FFFFFF;border-radius:8px;padding:16px;\">\n<div style=\"font-size:13px;opacity:.85;\">\u00c9tape 5<\/div>\n<div style=\"font-weight:600;font-size:17px;margin:4px 0;\">Client<\/div>\n<div style=\"font-size:14px;line-height:1.5;\">Signature, puis fid\u00e9lisation et recommandation.<\/div>\n<\/div>\n<\/div>\n<p style=\"margin-top:18px;\">CVS Marketing d\u00e9finit avec vos \u00e9quipes les crit\u00e8res de passage d&rsquo;une \u00e9tape \u00e0 l&rsquo;autre (r\u00e8gles de scoring), les contenus \u00e0 proposer \u00e0 chaque \u00e9tape et le moment o\u00f9 le lead est transmis au commercial dans le CRM.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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Sp\u00e9cialiste des m\u00e9tiers de l\u2019\u00e9nergie, de l\u2019industrie, du BTP et des services professionnels, nous publions du contenu de qualit\u00e9 sur le web afin d\u2019attirer vos futurs Clients et d\u2019engager la conversation. \u00c0 vos c\u00f4t\u00e9s, nous les aidons dans leur processus de s\u00e9lection, puis les amenons \u00e0 vous contacter lorsque leur d\u00e9marche projet est suffisamment avanc\u00e9e.<\/p>\n<h3>Ex\u00e9cution du plan d\u2019inbound marketing multi-canal<\/h3>\n<p>Pour ce faire, nous am\u00e9liorons votre r\u00e9f\u00e9rencement naturel sur les moteurs de recherche. Nous utilisons les r\u00e9seaux sociaux, mais encore des contenus ultra-cibl\u00e9s et ultra-personnalis\u00e9s. Ils permettent de fournir des cl\u00e9s de r\u00e9ponse aux interrogations de vos prospects. Ensuite, \u00e0 eux de d\u00e9cider s\u2019ils souhaitent obtenir davantage de contenus ou contacter un expert commercial de l\u2019entreprise. Nous manions les logiciels d\u2019automatisation marketing principaux du march\u00e9.<\/p>\n<h3>Marketing automation adapt\u00e9 \u00e0 VOTRE Business et accompagnement<\/h3>\n<p>Vous avez un projet d\u2019acquisition de logiciel Marketing Automation pour votre \u00e9quipe marketing \/ Inside Sales ? Bien vu ! Nous vous aidons dans le sourcing (la recherche et l\u2019analyse comparative) et le scoring (la notation) de logiciel marketing automation, en toute impartialit\u00e9 vis-\u00e0-vis des fournisseurs. De plus, nous accompagnons la mont\u00e9e en puissance de vos \u00e9quipes internes gr\u00e2ce \u00e0 nos services de formation marketing automation, l\u2019onboarding ou l\u2019externalisation.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; background_image=\u00a0\u00bbhttps:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/10\/BTP-2-scaled.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbService Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#19879F\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#19879f 0%|#09546b 100%\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||110px|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|auto||auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb70px|50px|70px|50px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb38px\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\">Planification <br \/>de campagnes inbound<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Audit de vos assets, r\u00e9utilisation des contenus optimis\u00e9s, cr\u00e9ation de nouveaux contenus marketing, landing pages, set-up technique et planification de la diffusion des campagnes d\u2019inbound marketing \u00e0 partir de vos outils connect\u00e9s ou non au CRM.<\/p>\n<p><strong>Confiez votre prospection digitale \u00e0 un sp\u00e9cialiste<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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_builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb70px|50px|70px|50px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb38px\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\">Test &amp; learn inbound <br \/>et optimisation<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Mise en place de campagnes A\/B testing, sc\u00e9narios, optimisation des interactions (t\u00e9l\u00e9chargements, demandes d\u2019infos). Suivi de la maturit\u00e9 des prospects (BANT), campagnes saisonni\u00e8res de communications Clients : ventes additionnelles, crois\u00e9es, fid\u00e9lisation.<\/p>\n<p><strong>Optimisez les conversions et la qualit\u00e9 des leads<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb2px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|700||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#x45;||divi||400&Prime; button_icon_color=\u00a0\u00bb#19879F\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb button_text_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_color_hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_letter_spacing_hover=\u00a0\u00bb2px\u00a0\u00bb button_bg_color_hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2px\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb70px|50px|70px|50px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px|20px|40px|20px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb38px\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span>Externalisation marketing automation<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#17292E\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Service de gestion externalis\u00e9e de vos campagnes marketing automatis\u00e9es selon vos objectifs et plannings. Fourniture des rapports de performances (taux d\u2019envoi, ouvertures, clics, conversions\u2026) et des listings Prospects \u00e0 recontacter en priorit\u00e9.<\/p>\n<p><strong>Offrez une exp\u00e9rience Client unique au bon moment<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb2px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb100px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bbPoppins|700||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#x45;||divi||400&Prime; 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admin_label=\u00a0\u00bbGEO : FAQ inbound\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D5E9FD\u00a0\u00bb custom_padding=\u00a0\u00bb70px||70px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; max_width=\u00a0\u00bb1080px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#045c70&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#19879F\u00a0\u00bb header_3_font_size=\u00a0\u00bb20px\u00a0\u00bb  global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Questions fr\u00e9quentes sur l&rsquo;inbound marketing<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbInbound ou outbound : que choisir en B2B ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les deux approches se compl\u00e8tent. L&rsquo;outbound (prospection t\u00e9l\u00e9phonique, e-mailing, social selling) va chercher des comptes cibl\u00e9s et produit des rendez-vous rapidement. L&rsquo;inbound attire des acheteurs qui cherchent d\u00e9j\u00e0 une solution, avec un co\u00fbt par lead qui baisse dans le temps. CVS Marketing combine souvent les deux : inbound pour capter la demande, <a href=\"https:\/\/www.cvs-marketing.com\/consultant-social-selling-linkedin-et-community-management\/\">social selling<\/a> pour les comptes prioritaires.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbQuel outil de marketing automation choisir ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le choix d\u00e9pend de votre CRM, de vos volumes et de vos comp\u00e9tences internes. HubSpot convient aux PME qui veulent un CRM et l&rsquo;automation dans le m\u00eame outil. D&rsquo;autres solutions s&rsquo;int\u00e8grent \u00e0 un CRM existant comme Salesforce ou Microsoft Dynamics. CVS Marketing recommande de commencer par des sc\u00e9narios simples (bienvenue, relance apr\u00e8s t\u00e9l\u00e9chargement) avant d&rsquo;investir dans un outil complexe.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbEn combien de temps l&rsquo;inbound marketing produit-il des leads ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les premiers leads arrivent souvent d\u00e8s la mise en ligne de contenus t\u00e9l\u00e9chargeables bien cibl\u00e9s et de formulaires optimis\u00e9s. Le volume progresse ensuite avec le r\u00e9f\u00e9rencement naturel, qui demande 3 \u00e0 6 mois pour les premiers effets. Pour acc\u00e9l\u00e9rer, les contenus peuvent \u00eatre promus sur <a href=\"https:\/\/www.cvs-marketing.com\/prestataire-google-ads-technique\/\">Google Ads<\/a> ou LinkedIn.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title_level=\u00a0\u00bbh3&Prime; title=\u00a0\u00bbQuels contenus produire pour l&rsquo;inbound marketing B2B ?\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#045c70&Prime; title_font_size=\u00a0\u00bb17px\u00a0\u00bb body_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.8em\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#F4F8FB\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#D5E9FD\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Des contenus qui r\u00e9pondent aux questions r\u00e9elles de vos acheteurs \u00e0 chaque \u00e9tape : articles et guides pour attirer, livres blancs, \u00e9tudes de cas et comparatifs pour convertir, d\u00e9monstrations et fiches techniques pour d\u00e9cider. CVS Marketing les produit avec vos experts m\u00e9tier, voir notre offre de <a href=\"https:\/\/www.cvs-marketing.com\/marketing-digital-creation-de-contenus-marketing-content\/\">cr\u00e9ation de contenus<\/a>.<\/p>\n<p>[\/et_pb_toggle][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":&#091;{\"@type\":\"Question\",\"name\":\"Inbound ou outbound : que choisir en B2B ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les deux approches se compl\u00e8tent. L'outbound (prospection t\u00e9l\u00e9phonique, e-mailing, social selling) va chercher des comptes cibl\u00e9s et produit des rendez-vous rapidement. L'inbound attire des acheteurs qui cherchent d\u00e9j\u00e0 une solution, avec un co\u00fbt par lead qui baisse dans le temps. 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