{"id":1477,"date":"2024-07-29T11:22:03","date_gmt":"2024-07-29T09:22:03","guid":{"rendered":"https:\/\/ilovedesign.fr\/CVS\/?post_type=project&#038;p=1477"},"modified":"2026-10-04T14:44:05","modified_gmt":"2026-10-04T12:44:05","slug":"tibbloc","status":"publish","type":"project","link":"https:\/\/www.cvs-marketing.com\/en\/project\/tibbloc-marketing\/","title":{"rendered":"Redesign of the Tibbloc website - Rental of heating, cooling, steam and compressed air solutions"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbEtude de cas &#8211; contenu (code)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbEtude de cas\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbEtude de cas Tibbloc &#8211; HTML\/CSS\/JSON-LD\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<style><!-- [et_pb_line_break_holder] -->.cvs-cs{--navy:#003742;--teal:#19879F;--teal-l:#39BDDE;--ink:#14262b;--muted:#4d6268;--bg-soft:#eef4f6;--line:#d6e3e7;--r:14px;font-family:Poppins,Helvetica,Arial,sans-serif;color:var(--ink);font-size:17px;line-height:1.65}<!-- [et_pb_line_break_holder] -->.cvs-cs *{box-sizing:border-box}<!-- [et_pb_line_break_holder] -->.cvs-cs 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.hero{padding:110px 0 56px}<!-- [et_pb_line_break_holder] -->.cvs-cs .lead{font-size:16.5px}<!-- [et_pb_line_break_holder] -->.cvs-cs .facts{grid-template-columns:1fr 1fr;gap:6px 14px}<!-- [et_pb_line_break_holder] -->.cvs-cs .kpi{padding:18px 10px}<!-- [et_pb_line_break_holder] -->.cvs-cs .cards,.cvs-cs .cards.c4{grid-template-columns:1fr}<!-- [et_pb_line_break_holder] -->.cvs-cs .ctas .btn{width:100%;text-align:center}<!-- [et_pb_line_break_holder] -->.cvs-cs .cta{padding:30px 22px}<!-- [et_pb_line_break_holder] -->.cvs-cs .tldr{padding:22px 20px}<!-- [et_pb_line_break_holder] -->.cvs-cs blockquote{padding:22px 20px;font-size:16.5px}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion:reduce){.cvs-cs .btn{transition:none}}<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><article class=\"cvs-cs\" lang=\"en-GB\"><!-- [et_pb_line_break_holder] --><header class=\"hero\"><!-- [et_pb_line_break_holder] --><div class=\"wrap\"><!-- [et_pb_line_break_holder] --><nav class=\"crumbs\" aria-label=\"Breadcrumb\"><a href=\"\/\">Home<\/a> \u203a <a href=\"\/nos-realisations\/\">Case studies<\/a> \u203a <span aria-current=\"page\">Tibbloc<\/span><\/nav><!-- [et_pb_line_break_holder] --><div class=\"hero-grid\"><!-- [et_pb_line_break_holder] --><div><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">Case study \u00b7 B2B website redesign<\/span><!-- [et_pb_line_break_holder] --><h1>Tibbloc website redesign: +42% organic traffic and +35% quote requests<\/h1><!-- [et_pb_line_break_holder] --><pee class=\"lead\"><strong>CVS Marketing<\/strong> supported <strong>Tibbloc<\/strong>, a French specialist in <strong>heating, cooling, steam and compressed air rental solutions<\/strong>, with a complete redesign of its website: architecture, UX, SEO content and technical performance.<\/pee><!-- [et_pb_line_break_holder] --><dl class=\"facts\"><!-- [et_pb_line_break_holder] --><div><dt>Client<\/dt><dd>Tibbloc<\/dd><\/div><!-- [et_pb_line_break_holder] --><div><dt>Sector<\/dt><dd>Temporary energy \u00b7 Industry \u00b7 Construction<\/dd><\/div><!-- [et_pb_line_break_holder] --><div><dt>Services<\/dt><dd>Web redesign, UX, SEO, content<\/dd><\/div><!-- [et_pb_line_break_holder] --><div><dt>Coverage<\/dt><dd>Nationwide, France<\/dd><\/div><!-- [et_pb_line_break_holder] --><\/dl><!-- [et_pb_line_break_holder] --><div class=\"ctas\"><a class=\"btn btn-primary\" href=\"\/contact\/\">Talk to an expert<\/a><a class=\"btn btn-ghost\" href=\"\/prestataire-seo-b2b\/\">Our B2B SEO services<\/a><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"media\"><img decoding=\"async\" src=\"https:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/cvs-marketing-tibbloc-website-5-scaled.webp\" alt=\"New Tibbloc website shown on laptop, tablet and smartphone: responsive design by CVS Marketing\" width=\"2560\" height=\"1754\" fetchpriority=\"high\"><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/header><!-- [et_pb_line_break_holder] --><div class=\"kpis\"><div class=\"wrap\"><!-- [et_pb_line_break_holder] --><div class=\"kpi-grid\" role=\"list\"><!-- [et_pb_line_break_holder] --><div class=\"kpi\" role=\"listitem\"><b>+42%<\/b><span>organic traffic on heating &amp; cooling ranges<\/span><\/div><!-- [et_pb_line_break_holder] --><div class=\"kpi\" role=\"listitem\"><b>+35%<\/b><span>quote requests via the website<\/span><\/div><!-- [et_pb_line_break_holder] --><div class=\"kpi\" role=\"listitem\"><b>4<\/b><span>product ranges restructured<\/span><\/div><!-- [et_pb_line_break_holder] --><div class=\"kpi\" role=\"listitem\"><b>100%<\/b><span>responsive on desktop, tablet and mobile<\/span><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"tldr\"><!-- [et_pb_line_break_holder] --><h2>Key takeaways in 30 seconds<\/h2><!-- [et_pb_line_break_holder] --><pee>Tibbloc, a French rental provider of mobile boilers, chillers, steam and compressed air, had a website that no longer reflected its offering. CVS Marketing rebuilt the site structure around its 4 product ranges, rewrote the content using a semantic cluster approach, protected existing SEO equity (301 redirects) and delivered a fast, responsive WordPress website. A few months after launch: +42% organic traffic and +35% quote requests.<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><\/div><!-- [et_pb_line_break_holder] --><section id=\"context\"><!-- [et_pb_line_break_holder] --><div class=\"wrap split\"><!-- [et_pb_line_break_holder] --><div><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">Context<\/span><!-- [et_pb_line_break_holder] --><h2>Supporting a leader in multi-energy rental<\/h2><!-- [et_pb_line_break_holder] --><pee>For more than 15 years, Tibbloc has provided <strong>manufacturers, local authorities and construction companies<\/strong> with temporary energy production solutions: <strong>boilers, chillers, steam and compressed air<\/strong>.<\/pee><!-- [et_pb_line_break_holder] --><pee>Its former website no longer reflected:<\/pee><!-- [et_pb_line_break_holder] --><ul><li>the breadth of its offering;<\/li><li>the technical expertise of its interventions;<\/li><li>its position as the <strong>national leader in multi-energy rental<\/strong>.<\/li><\/ul><!-- [et_pb_line_break_holder] --><pee>The challenge: rethink the brand&rsquo;s digital presence <strong>without losing the organic rankings<\/strong> built up over the years.<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"media\"><img src=\"https:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/cvs-marketing-tibbloc-website-2.svg\" alt=\"Services page of the redesigned Tibbloc website\" width=\"1200\" height=\"800\" loading=\"lazy\" decoding=\"async\"><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"challenges\" class=\"alt\"><!-- [et_pb_line_break_holder] --><div class=\"wrap\"><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">Challenges<\/span><!-- [et_pb_line_break_holder] --><h2>SEO, performance and user experience<\/h2><!-- [et_pb_line_break_holder] --><pee>Three objectives guided the project:<\/pee><!-- [et_pb_line_break_holder] --><div class=\"cards\"><!-- [et_pb_line_break_holder] --><div class=\"card\"><span class=\"num\">1<\/span><h3>SEO visibility<\/h3><pee>Rank on strategic French search terms such as \u00ab\u00a0location de chaudi\u00e8re industrielle\u00a0\u00bb (industrial boiler rental), \u00ab\u00a0location de groupe froid\u00a0\u00bb (chiller rental), \u00ab\u00a0location vapeur mobile\u00a0\u00bb (mobile steam rental) and \u00ab\u00a0location air comprim\u00e9\u00a0\u00bb (compressed air rental).<\/pee><\/div><!-- [et_pb_line_break_holder] --><div class=\"card\"><span class=\"num\">2<\/span><h3>User experience<\/h3><pee>Simplify navigation between product ranges and shorten the path to a quote request.<\/pee><\/div><!-- [et_pb_line_break_holder] --><div class=\"card\"><span class=\"num\">3<\/span><h3>Brand image<\/h3><pee>Modernise the digital identity with a consistent, clean, conversion-focused design.<\/pee><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"note\"><strong>Project constraints:<\/strong> retain existing traffic (301 redirects), guarantee fast loading times and make the site fully responsive on mobile and tablet.<\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"solutions\"><!-- [et_pb_line_break_holder] --><div class=\"wrap\"><!-- [et_pb_line_break_holder] --><div class=\"split rev\"><!-- [et_pb_line_break_holder] --><div><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">Solutions<\/span><!-- [et_pb_line_break_holder] --><h2>Technical, UX, content and SEO overhaul<\/h2><!-- [et_pb_line_break_holder] --><pee>CVS Marketing delivered a complete redesign with a <strong>user-centred, performance-driven approach<\/strong>, across 4 workstreams.<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"media\"><img src=\"https:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/cvs-marketing-tibbloc-website-3.svg\" alt=\"Homepage of the new Tibbloc website with access to heating, cooling, steam and compressed air ranges\" width=\"1200\" height=\"800\" loading=\"lazy\" decoding=\"async\"><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"cards c4\"><!-- [et_pb_line_break_holder] --><div class=\"card\"><h3>Architecture &amp; UX design<\/h3><ul><li>Site structure segmented by range: heating, cooling, steam, compressed air.<\/li><li>Simplified user journeys leading to quote requests.<\/li><li>Showcasing of client projects and applications.<\/li><\/ul><\/div><!-- [et_pb_line_break_holder] --><div class=\"card\"><h3>SEO &amp; content strategy<\/h3><ul><li>Full SEO audit of the former website.<\/li><li>Priority keywords defined by range and use case.<\/li><li>Copy and metadata rewritten as semantic clusters.<\/li><li>schema.org structured data for Google and generative AI.<\/li><\/ul><\/div><!-- [et_pb_line_break_holder] --><div class=\"card\"><h3>Development &amp; performance<\/h3><ul><li>Rebuilt on WordPress for easy, autonomous management.<\/li><li>Optimised integration: alt tags, microdata, loading speed.<\/li><li>Tested on desktop, tablet and mobile.<\/li><\/ul><\/div><!-- [et_pb_line_break_holder] --><div class=\"card\"><h3>Tracking &amp; measurement<\/h3><ul><li>Analytics tracking on strategic pages.<\/li><li>Monitoring of SEO rankings and conversions.<\/li><li>Training of the Tibbloc team to update content.<\/li><\/ul><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"results\" class=\"alt\"><!-- [et_pb_line_break_holder] --><div class=\"wrap split\"><!-- [et_pb_line_break_holder] --><div class=\"media\"><img src=\"https:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/tibbloc-computer.webp\" alt=\"Tibbloc website on a laptop: heating rental range page\" width=\"588\" height=\"392\" loading=\"lazy\" decoding=\"async\"><\/div><!-- [et_pb_line_break_holder] --><div><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">Results<\/span><!-- [et_pb_line_break_holder] --><h2>More traffic, visibility and brand awareness<\/h2><!-- [et_pb_line_break_holder] --><pee>A few months after launch:<\/pee><!-- [et_pb_line_break_holder] --><ul><li><strong>+42% organic traffic<\/strong> on the heating and cooling ranges;<\/li><li><strong>+35% quote requests<\/strong> from the website;<\/li><li>stronger rankings on key queries such as \u00ab\u00a0location chaudi\u00e8re industrielle\u00a0\u00bb and \u00ab\u00a0location groupe froid temporaire\u00a0\u00bb;<\/li><li>a clearer, faster, better-ranked website.<\/li><\/ul><!-- [et_pb_line_break_holder] --><blockquote><pee>\u00ab\u00a0Thanks to CVS Marketing, our website performs better and reflects our expertise more accurately. We have gained in visibility and efficiency.\u00a0\u00bb<\/pee><cite>Sales Management, Tibbloc<\/cite><\/blockquote><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"faq\"><!-- [et_pb_line_break_holder] --><div class=\"wrap faq\"><!-- [et_pb_line_break_holder] --><span class=\"eyebrow\">FAQ<\/span><!-- [et_pb_line_break_holder] --><h2>Frequently asked questions about the Tibbloc website redesign<\/h2><!-- [et_pb_line_break_holder] --><details open><summary>Why did Tibbloc choose CVS Marketing?<\/summary><div class=\"a\"><pee>Tibbloc wanted to modernise its website to showcase its energy rental ranges (heating, cooling, steam, compressed air) and improve its organic rankings. CVS Marketing delivered a complete redesign combining design, SEO and technical performance.<\/pee><\/div><\/details><!-- [et_pb_line_break_holder] --><details><summary>What were the objectives of the redesign?<\/summary><div class=\"a\"><pee>To strengthen SEO visibility, improve navigation and increase lead generation through a clear, high-performance site structure.<\/pee><\/div><\/details><!-- [et_pb_line_break_holder] --><details><summary>What results were achieved after the redesign?<\/summary><div class=\"a\"><pee>+42% organic traffic and +35% quote requests, with a clearer product catalogue and a simpler user journey.<\/pee><\/div><\/details><!-- [et_pb_line_break_holder] --><details><summary>Which technology was used?<\/summary><div class=\"a\"><pee>WordPress, with custom development optimised for speed, maintenance and organic search.<\/pee><\/div><\/details><!-- [et_pb_line_break_holder] --><details><summary>Does CVS Marketing handle similar projects?<\/summary><div class=\"a\"><pee>Yes. CVS Marketing supports many B2B companies in the energy, industry and construction sectors with website redesigns, SEO and digital strategy. <a href=\"\/nos-realisations\/\">See our case studies<\/a>.<\/pee><\/div><\/details><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section style=\"padding-top:0\"><!-- [et_pb_line_break_holder] --><div class=\"wrap\"><!-- [et_pb_line_break_holder] --><div class=\"cta\"><!-- [et_pb_line_break_holder] --><div><h2>Is your B2B website not generating enough leads?<\/h2><pee style=\"margin:0\">SEO audit, conversion-focused redesign, expert content: let&rsquo;s talk about your goals.<\/pee><\/div><!-- [et_pb_line_break_holder] --><div class=\"ctas\"><a class=\"btn btn-primary\" href=\"\/contact\/\">Request an audit<\/a><a class=\"btn btn-ghost\" href=\"tel:+33178830555\">+33 1 78 83 05 55<\/a><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><\/article><!-- [et_pb_line_break_holder] --><script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{\"@context\":\"https:\/\/schema.org\",\"@graph\":&#091;<!-- [et_pb_line_break_holder] -->{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cvs-marketing.com\/en\/project\/tibbloc-marketing\/#casestudy\",\"headline\":\"Tibbloc website redesign: +42% organic traffic and +35% quote requests\",\"description\":\"Case study: SEO, UX and technical redesign of the website of Tibbloc, a French specialist in heating, cooling, steam and compressed air rental solutions.\",\"genre\":\"Case study\",\"inLanguage\":\"en-GB\",\"image\":\"https:\/\/www.cvs-marketing.com\/wp-content\/uploads\/2024\/03\/cvs-marketing-tibbloc-website-5-scaled.webp\",\"dateModified\":\"2026-10-04\",\"mainEntityOfPage\":\"https:\/\/www.cvs-marketing.com\/en\/project\/tibbloc-marketing\/\",\"author\":{\"@type\":\"Organization\",\"name\":\"CVS Marketing\",\"url\":\"https:\/\/www.cvs-marketing.com\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"CVS Marketing\",\"url\":\"https:\/\/www.cvs-marketing.com\/\"},\"about\":&#091;{\"@type\":\"Thing\",\"name\":\"B2B website redesign\"},{\"@type\":\"Thing\",\"name\":\"Search engine optimisation (SEO)\"}&#093;,\"mentions\":{\"@type\":\"Organization\",\"name\":\"Tibbloc\",\"url\":\"https:\/\/www.tibbloc.fr\/\",\"sameAs\":&#091;\"https:\/\/fr.linkedin.com\/company\/tibbloc\"&#093;,\"description\":\"Heating, cooling, steam and compressed air rental solutions\"},\"keywords\":\"B2B website redesign, industrial SEO, industrial boiler rental, chiller rental, case study\"},<!-- [et_pb_line_break_holder] -->{\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.cvs-marketing.com\/en\/project\/tibbloc-marketing\/#faq\",\"mainEntity\":&#091;<!-- [et_pb_line_break_holder] -->{\"@type\":\"Question\",\"name\":\"Why did Tibbloc choose CVS Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tibbloc wanted to modernise its website to showcase its energy rental ranges (heating, cooling, steam, compressed air) and improve its organic rankings. 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social selling<\/h3><pee>Brand awareness, client communication, prospecting and employer brand: make LinkedIn a business channel.<\/pee><span class=\"more\">Learn more \u2192<\/span><\/a><!-- [et_pb_line_break_holder] --><a class=\"card\" href=\"\/marketing-digital-creation-de-contenus-marketing-content\/\"><h3>Content marketing<\/h3><pee>Value propositions tailored to each buyer persona to attract, convert and retain your targets.<\/pee><span class=\"more\">Learn more \u2192<\/span><\/a><!-- [et_pb_line_break_holder] --><a class=\"card\" href=\"\/prestataire-inbound-marketing-b2b\/\"><h3>Lead generation (inbound)<\/h3><pee>More qualified leads for your sales teams, through conversion journeys and nurturing.<\/pee><span class=\"more\">Learn more \u2192<\/span><\/a><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>CVS Marketing worked with Tibbloc, a French company specialising in the rental of heating, cooling, steam and compressed air solutions, to completely overhaul its website.<\/p>\n<p>Objectives: boost SEO visibility, improve user navigation and promote the different product ranges.<\/p>\n<p>This digital project was carried out from our offices in the Paris region, with a view to a nationwide roll-out across France.<\/p>\n<p>\u00a0<\/p>","protected":false},"author":3,"featured_media":439,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[123,125,124],"project_tag":[136,137,142,138,141,140,139],"class_list":["post-1477","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-etudes-de-cas","project_category-industrie-energie","project_category-refonte-de-site-web","project_tag-conseil-marketing","project_tag-direction-de-projet","project_tag-integration-wordpress","project_tag-projet-web","project_tag-redactionnel-technique","project_tag-seo-site-internet","project_tag-ux-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas Tibbloc : refonte site web B2B, +42 % de trafic | CVS Marketing<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas : refonte SEO, UX et technique du site Tibbloc (location chaud, froid, vapeur, air comprim\u00e9). 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