Since 1 September 2021, CVS Marketing has been supporting the marketing development of LOCAPAL, the expert and leader in reused temporary steel structures since 1976.
![logo LOCAPAL Marketing management outsourcing](https://www.cvs-marketing.com/wp-content/uploads/2022/07/logo-LOCAPAL.jpg)
Sector
Construction
Start of support
September 2021
SALES 2022
13,5 m€
Type
Outsourcing
CONTEXT
To position the company as a leader in reused steel temporary structures
For several years now, Locapal has built up a solid reputation in the field of temporary structures thanks to the quality of its organisation: design and methods office + stock of materials + manufacturing workshop + works teams. However, the company has virtually no marketing or sales support.
Locapal wants to outsource 100% of its marketing in order to meet its ambitious growth targets, while maintaining a reasonable level of support, adapted to the size of an SME. Involvement, commitment, experience, a passion for the technical world and the ability to work as part of a team are all required to successfully meet this challenge.
CHALLENGE
Contribute to business development: double sales in five years
Locapal is supported by Bpifrance Excellence PME. Marketing needs to be developed.
- Position Locapal as the leader in reused steel temporary structures
- Raise brand awareness among major construction and public works companies (head offices, agencies, field offices)
- Develop new qualified business opportunities
- Diversify the offering and address new markets.
CHALLENGE
Developing the economy of use (rental), re-use of materials, decarbonisation.
A very strong commitment and ambitious objectives in a market offering excellent prospects linked to major construction projects and changes in the sector.
![Building, construction & civil engineering Construction Marketing Agency](https://www.cvs-marketing.com/wp-content/uploads/2022/07/3-scaled-e1676720390121.jpg)
![0001_DSCF0088](https://www.cvs-marketing.com/wp-content/uploads/2022/07/0001_DSCF0088-scaled.jpg)
![LOCAPALChantier du Grand Paris gare d' AULNAY SOUS BOIS LOCAPAL Chantier du Grand Paris](https://www.cvs-marketing.com/wp-content/uploads/2022/07/0044_DSCF3323-scaled.jpg)
![Christelle Valentin Soupin CVS](https://www.cvs-marketing.com/wp-content/uploads/2022/12/ChristelleValentin-phXWatel002-scaled.jpg)
![LOCAPAL
contact: CVS Christelle Valentin Soupin
Site de Gauchy et de Creil](https://www.cvs-marketing.com/wp-content/uploads/2022/12/LOCAPAL-CVS-CREIL227-scaled.jpg)
![Christelle Valentin Soupin CVS](https://www.cvs-marketing.com/wp-content/uploads/2022/12/ChristelleValentin-phXWatel005-scaled.jpg)
![LOCAPAL
Chantier du Grand Paris
gare d' AULNAY SOUS BOIS](https://www.cvs-marketing.com/wp-content/uploads/2022/12/11-scaled.jpg)
![Christelle Valentin Soupin CVS](https://www.cvs-marketing.com/wp-content/uploads/2022/12/ChristelleValentin-phXWatel027-scaled.jpg)
![LOCAPAL
contact: CVS Christelle Valentin Soupin
Site de Gauchy et de Creil](https://www.cvs-marketing.com/wp-content/uploads/2022/12/LOCAPAL-CVS-CREIL183-scaled.jpg)
CVS SOLUTION
100% marketing outsourcing
CVS Marketing has been involved since September 2021 at an average rate of six days per month.
- Recruitment of a business development manager, implementation of an AO monitoring tool
- Definition, implementation and monitoring of a lead generation process: SEO, e-mailing, digital prospecting, etc.
- Designing and writing technical solution brochures, company presentations and various print and online media
- Project management of the 2023 product catalogue with the Design & Methods department, project managers, materials depot
- Project management of the new 2023 website – SEO strategy, tree structure, selection and monitoring of service providers, content writing and web integration
- Site visits, customer interviews and photo and video shoots
- Sourcing and relations with associations, trade unions, the media and promoters of re-use in the construction industry
- Management of the LinkedIN Company page, trade fairs and other events.
![0011_DSCF1728_selectionPhotographe](https://www.cvs-marketing.com/wp-content/uploads/2022/12/0011_DSCF1728_selectionPhotographe-scaled.jpg)
![0018_DSCF4429_selectionPhotographe](https://www.cvs-marketing.com/wp-content/uploads/2022/12/0018_DSCF4429_selectionPhotographe-scaled.jpg)
RESULTS & BENEFITS
Locapal’s plus points :
- Knowledge of the building, civil engineering and public works sectors and their clients
- Experienced outsourced marketing management at an appropriate pace, with commitments to quality and deadlines
- Integration into the Locapal teams, regular exchanges and optimisation over the long term
- Skills and results without having to invest full-time.
![LOCAPAL
contact: CVS Christelle Valentin Soupin
Site de Gauchy et de Creil](https://www.cvs-marketing.com/wp-content/uploads/2022/12/LOCAPAL-CVS-GAUCHY083-scaled.jpg)