Sales and marketing training
Develop your brand image and sales in the digital era. Differentiate, innovate, create value with Blue Ocean.
The basics of LinkedIN
- Optimize your professional profile
- Develop your professional network
- Communicate on LinkedIN in B2B
Duration : 3h30
LinkedIN Social Selling
- Targeting and prospecting with LinkedIN Sales Navigator
- Organize and structure the monitoring
- Automate prospecting
Duration : 3h30
LinkedIN Ads
- Choose, target and set up a campaign
- Calculate the impact and ROI
- Integrate into a global marketing approach
Duration : 3h30
Prepare your prospecting – Basics
- Good research practices and key tools
- Prepare your telephone prospecting
- Prepare your other prospecting methods
Duration : 3h30
Qualifying a prospect – Basics
- Responses to telephone objections
- Criteria, business alignment, CRM activity
- Filmed exercise – Debriefing
Duration : 3h30
Qualifying a prospect – 360°.
- Inbound marketing in prospecting
- Lead nurturing and 360° CRM management
- Exercise in writing a prospecting plan
Duration : 3h30
The client discovery interview
- Effective business methods
- Good practices and mistakes to avoid
- Filmed exercise – Debriefing
Duration : 3h30
Convincing your Client
- Sales posture and questioning practices
- Key tools to access power
- Filmed exercise – Debriefing
Duration : 3h30
Client, and after ?
- Gratitude, transparency and customer ethics
- Maintaining the relationship : channels, best practices
- Writing a Customer Relationship Management plan
Duration : 1 day
NPS and Customer Satisfaction
- NPS definition and impact of a high NPS
- Designing a customer satisfaction program
- Exercise – Writing a project presentation
Duration : 1 day
Selling better
- Business indicators, how to interpret them
- Best practices : profitable business, up/cross-sell
- Designing a sales roadmap
Duration : 1 day
Customized training
The next one may be yours. Looking to create a sustainable growth pattern for your company ? Take action by starting with customized training. Get in touch with us !
Prepare for your next sales and marketing course
What is the purpose of a sales and marketing course ?
- Improve the visibility of the Company
- Generate qualified leads for sales teams
- Better coordinate and engage sales and marketing teams with diverse profiles
- Better engage and keep professional buyers in the digital age.
What can you expect from CVS Marketing training ?
Practical and proven with many participants, our training courses motivate your experts and improve their commercial efficiency, among others in the pre-sales phase (prospecting). Customized, our trainings will be adapted to the situation and expectations of your company, and to the profiles of your teams.
For whom ?
Sales and marketing teams and company managers. And also : Business creators and liberal professions.
Who designs them ? Who provides them ?
Your CVS marketing consultant provides the design, the implementation and the follow-up of its own marketing and sales training for your teams.
How to finance your training ? How to proceed ?
The financing of your next training course is possible under certain conditions. We advise you on the choice of the device that can be activated. We are a Training Organization since 2019 and in the process of obtaining Qualiopi Certification (T1 2023).
It’s time to take action!
Take advantage of the changes in the behavior of your B2B Buyers and the evolution of market conditions by giving us your team training projects. With the COVID-19 health crisis, it is urgent to train ! Throughout your professional life, we help you develop your potential and your sales and marketing practices.
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