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Marketing and sales workshops.

Practical and motivating marketing and sales workshops. The group advances on a theme and presents an action plan at the end of the workshop.

A “small step” approach for short-term results. Cohesion and team commitment.

conseils ateliers marketing vente
ateliers marketing

Practical topics 100% proven

— Marketing and sales planning
— Lead generation
— Marketing and Sales Qualification
— Digital for Sales
— 1 Blue Ocean Strategy module
— 1 module Red Ocean Strategy
— 1 Value Proposition module
— Communicate within the company
— Carry the values of the company
— Customer satisfaction: and after?


Format, duration and location

Intra-company : 3 hours, all France
Inter-companies : 3 hours, IDF and 44


CVS Consultant

Participants : 4 to 6 people max.
Functions : CODIR, sales, R&D, others


Certified coach (option)

Tailor-made : co-development Collective Intelligence Workshops (AIC)

Individual marketing coaching

Objective: from idea to development, coaching boosts your project and removes the doubt.

For whom: accompaniment, individual marketing coaching of the creator or the business leader, sales managers, marketing, business development, innovation, R&D and communication.

conseils coaching individuel
ateliers marketing

Model program

The marketing approach

— Know yourself and your market (several sessions)

— Innovate. Develop creativity and bring ideas to life

– Supporting development. Growth strategies and diversification

— Sustainable growth. Marketing and responsible communication

Define your marketing strategy

— Who do you sell to? Issues, profiles and customer needs

— Customer Journey Dashboard

— Segment your market and position your offers

— Value chain and price positioning

– Market Approach Strategy

— Distribution Models

— From business case to business plan

Marketing and sales planning

— Prioritization of actions, objectification and key resources

— Marketing and Sales Alignment

— Marketing and sales management in 2023.

This program is 100% customizable.



1 hour 30 in individual interview
Face-to-face (or video)



From 5 sessions onwards
approximately 3 months


The +

Face-to-face interviews, regular
Reflection time

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