Explanatory video for a global energy leader
EATON renews its confidence in CVS Marketing for the launch on the French market of its new Operating Repeater Board, the TRE Replica Touch. The opportunity to reveal through a product launch video all the aestheticism, the simplicity of use and the user-friendliness of the system.
Willingness to demonstrate visually and in real time the capabilities of the system
For the launch of its TRE Replica Touch, EATON was ready with a serious, proven and efficient process : technical data sheet, sales pitch, product web pages, distributor training, demo cases etc. Yes, but…
At EATON, we are aware that purchasing behaviors are changing and that offering excellent products remains a necessity. But communicating well has become a source of differentiation with the rise of social networks like LinkedIN.
The issue :
To create a new emotion for the SSI Distributors and their Installer Customers
The challenge is to create a technological breakthrough with the TRE Replica Touch by positioning it as a major innovation in the field of Fire Safety Systems. Beyond words, EATON wishes to demonstrate the capabilities of the product through an explanatory video… and create a buzz !
The Customer’s request is both :
- to create a video storyboard that includes the advantages linked to the product’s functionalities and that allows to convince its “usual” targets of Distribution Partners of the technological breakthrough brought by the system
- to organize a shooting in an establishment receiving the public (ERP) and to manage the reservations and authorizations
- to prepare a demo system of the easy and quick assembly of the system with its honeycomb hook
- to manage the professional videographer and the photo shooting for the future Marketing & Sales supports.
The solution :
Storyboard and step-by-step video explaining benefits and features
CVS Marketing managed the project from start to finish on time and to the EATON Group charter.
- Creation and validation of the storyboard
- Choice of speakers, room reservations
- Management during the shooting
- Follow-up of the editing, delivery of video and photo files.
The advantages for EATON :
- Interventions by real professionals, experienced in the requirements of large groups
- The confidence that the Group’s charter will be respected and on time
- The flexibility and adaptability of our support to find tailor-made solutions
- The conviviality and pleasure of working together.