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Expert Thinking?
At CVS Marketing, our blog is not just about delivering theoretical ideas or distanced points of view.
Here, Expert Thinking takes shape at the crossroads of strategic imagination and operational experience.
Our readings, our angles and our insights...
... are not simply intellectual projections: they are rooted in the reality of execution, forged alongside the marketing and sales teams we support on a daily basis.
Our DNA
Unlike those who observe but never act, we transform ideas into concrete levers, measurable activations and tangible results. Less posturing, more impact. Because thinking right is good. But thinking to do is our signature.
Thinking to do. Imagine to activate. Analyse to transform.
This blog is a natural extension of our approach: there's no big talk without action, no strategy without execution. Our insights are tailored to decision-makers who want to move forward, not just think.
Advising without ever having operated? Not for us. Here, every line is fed by what our customers and our teams experience.
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Analyse to transform
Quarterly indicators
%
Fixed capital investment capacity
In the 4th quarter of 2024, investment by non-financial companies fell slightly by -0,2 %, after a decrease of -1,1 % in the previous quarter. Outsourcing marketing is the CAPEX-free solution.
Remuneration of Chief Marketing Officers (CMOs)
In 2022, the average gross full-time equivalent salary was €102,800 per year, to which must be added employee and employer contributions, onboarding, operating, training and outboarding costs.
Pay rises in the private sector
That's the rise in basic salaries that business leaders are forecasting for 2025. Marketing outsourcing is an all-inclusive solution, fixed over 12 or 24 months. Operational expertise with no surprises!