Digital and services
B2B Social Media and Social Selling
Since 2008, as a social selling consultant, we have been using LinkedIn in all our strategic plans: visibility, brand awareness, corporate reputation, lead generation, social selling, customer relations, HR sourcing, recruitment and employer branding. This platform is a key tool for optimising your online presence and achieving your objectives.
In addition, many SMEs and marketing departments now choose to outsource the management of their social media to CVS Marketing. This approach lets them focus fully on their core business while benefiting from sharp digital expertise.
Among our key services, social selling on LinkedIn and community management are essential to maximise your engagement and strengthen your relationship with your target audience.
LinkedIn social selling: what CVS Marketing does
Social selling means using LinkedIn to identify, contact and persuade decision-makers, using the profiles of managers and salespeople. CVS Marketing supports B2B companies in energy, industry and construction: profile optimisation, targeting with Sales Navigator, content, message sequences and tracking of meetings secured. The agency also manages LinkedIn company pages.
Community Management
Promoting your brand on social networks
CVS Marketing manages your LinkedIn, YouTube and Facebook company pages. Writing and publishing posts, articles, photos, videos and infographics. Sourcing and sharing industry studies and news. Social listening. Moderation. KPI tracking. Social media reporting.
Sourcing and listing Prospects
Facilitating marketing and sales qualification
With our tools, we can source new prospects and accounts on your behalf, manage introductions, automate introduction emails and provide you with qualified lists for your next marketing and sales campaigns.
Sponsored e-mails and advertising
Recruit the best talent and find new prospects
Demographic or interest-based targeting. Writing and publishing content tailored to the audience. Budget / duration settings. Sending CVs (HR) / Leads (Commerce). Review of results and ROI at the end of the social media campaign.
Social networking training
LinkedIn for sales teams
Train your sales staff in a Social Selling approach
Need training in digital sales prospecting?
CVS Marketing helps your sales and marketing teams become more effective by training them in social selling with LinkedIn, Sales Navigator and extensions.
We encourage the sharing of successes, group emulation and marketing/sales cohesion.
Social networking training
LinkedIn for HR
Attracting and recruiting talent, creating a shared future and "all together".
Empathy, exchanges, leadership: we can train you to optimise the HR process (profiling, sourcing, automated HR connections) as well as coaching Managers in collaborative workshops to create value (Employer Brand) as part of an inbound recruiting strategy.
Social networking training
Tailored LinkedIn
Tailor-made programmes and organisation of in-company training courses
Depending on your background, your objectives and the profile of your employees, we design a tailor-made training programme that we validate together.
We train your staff, managers and executive teams. We manage the logistics and delivery of the deliverables. We create your Social Networking Charter.
Our 5-step social selling method
1. Profile
Optimising the profile of the manager or salesperson: headline, customer-focused summary, proof points, featured content. The profile should make people want to accept the invitation.
2. Targeting
Building lists of decision-makers with LinkedIn Sales Navigator: job function, sector, company size, geographic area. Export and qualification of accounts.
3. Content
A publishing calendar: industry expertise, case studies, news, trade show presence. Content nurtures the relationship before the first message.
4. Sequences
Personalised invitations, follow-up messages and reminders, with cautious volumes to respect LinkedIn's limits. Each reply is handled by the salesperson.
5. Measurement
Indicators tracked every month: LinkedIn Social Selling Index (SSI), invitation acceptance rate, response rate, meetings secured and opportunities created.
Client case: BMS Power Rent
Context: BMS Power Rent rents generators and temporary power solutions. The company launched its LinkedIn page in April 2026 and targets decision-makers in Paris and the Île-de-France region.
Assignment: creation and management of the company page, content, and targeted LinkedIn prospecting of facility managers, electrical maintenance and production managers in the food industry, and electrical maintenance managers in data centres.
Results from 2 April to 30 July 2026, with no paid advertising:
12 000
page impressions
26,3 %
engagement rate
312
targeted decision-makers contacted
~60 %
invitations accepted
The page gained 276 followers in 48 days, and 39% of the members reached are based in Paris and the Île-de-France region, the target sales area.
Frequently asked questions about social selling
Does social selling work in industry?
Yes. Industrial decision-makers are present on LinkedIn: technical directors, maintenance managers, buyers, facility managers. Social selling works all the better when the target is precise. For BMS Power Rent, targeted prospecting of 312 decision-makers in industry and data centres achieved an invitation acceptance rate of around 60%.
How much time should you spend on social selling each week?
Allow a few hours a week per salesperson: posting or commenting, replying to messages, following up contacts. CVS Marketing handles targeting, writing content and messages, and reporting, so that salespeople can focus on conversations and meetings.
Should you automate LinkedIn prospecting?
Automation should remain measured. LinkedIn limits the number of invitations and can restrict accounts showing unusual behaviour. CVS Marketing only automates repetitive tasks, with cautious volumes, personalises every message and leaves the conversations to salespeople.
What is the Social Selling Index (SSI)?
The Social Selling Index is a score from 0 to 100 calculated by LinkedIn. It measures four dimensions: establishing your professional brand, finding the right people, engaging with insights and building relationships. CVS Marketing tracks it every month alongside the acceptance rate and meetings secured.
Your contact
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018, with more than 25 years’ experience in B2B marketing, including more than 13 years as European Marketing Manager at Aggreko. View her LinkedIn profile
Page updated on 4 October 2026.
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