Digital and services
B2B SEO consultant
Increase the visibility of your company, products and services on search engines like Google.
CVS Marketing provides SEO consulting services to improve your website's organic search rankings.
B2B SEO consultant: what CVS Marketing does
CVS Marketing improves the visibility of B2B companies in energy, industry and construction on Google and in AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews). The agency carries out the SEO audit, defines industry keywords, writes optimised technical content and tracks rankings, traffic and quote requests every month.
Google natural referencing
Natural referencing advice
Increase the visibility of your company, products and services on search engines such as Google. CVS Marketing provides SEO consulting services to improve your website's organic search rankings.
SEO management
Benefit from the skills and experience of our SEO optimisation teams. Check the progress of your company's visibility in the Google results pages with our KPIs (audience, engagement, conversions) and customised reports: keyword positions, competition benchmark, content checks.
SEO AUDIT
A clear view of the current SEO situation
We provide you with an SEO analysis and report on the technical and semantic performance of your site. You will receive clear and precise recommendations for optimising the structure and content of your web pages and your netlinking strategy.
SEO STRATEGY
Determine your SEO objectives
Based on our understanding of your business, products, services, sectors... as well as margins, seasonality, stocks, flagship products, etc., we identify web user queries that are relevant to your objectives and your commercial activities.
SEO OPTIMISATION PLAN
Plan SEO actions
We evaluate and select keywords according to business relevance, search volumes, competition and trends. We then create an optimisation plan: keyword mapping + SEO content writing requirements.
LOCAL SEO
Be visible to prospects near you
Fast local search visibility on Google Maps, Google Business Profile, Bing and more. Greater regional visibility with your local customers.
WEB EDITOR
Benefit from optimised web content
Every web page, video and image is optimised for Internet users and search engines. From your CMS: WordPress, Wix, Sitecore...
NETLINKING
Stand out from your competitors
A quality link strategy helps to boost your Google rankings through regular publication on media sites, social media and partners.
SEO REPORTING
Optimise the performance of the digital channel
To continue making progress in SEO, we report every month on your keyword positions, those of your competitors and other useful KPIs.
Our SEO difference
Understanding your business
Our experience of BtoB marketing management enables us to take a combined Business/SEO approach, which is different from that of a traditional SEO agency.
B2B expertise in energy and industry
Consultation on SEO strategy
Before the launch, you will validate the SEO strategy and optimisation plan, in line with your development objectives.
Extending the work of your sales team
Autonomy in web writing
After a short briefing, your relevant web content is written, in line with the challenges and opportunities in your sector.
Making your day-to-day life easier.
Be more effective on the web
Synergy of SEO partners
Semantic and technical SEO audits, SEO France management is 100% in-house, with external support for multilingual or e-commerce websites.
Benefit from a unique SEO contact,
France and Europe
GEO: getting cited by ChatGPT, Perplexity and Google AI Overviews
GEO (Generative Engine Optimisation) covers the techniques that make a website readable, reliable and citable by AI-powered answer engines. When a buyer asks ChatGPT “which marketing agency for an equipment rental company?”, the answer cites only a handful of sources. GEO aims to make you one of those sources.
GEO complements SEO: generative engines rely heavily on pages that are already well indexed. CVS Marketing handles both together, across four workstreams.
1. Citation audit
Testing your target queries in ChatGPT, Perplexity and Google: is your company cited, which competitors are, and which pages serve as sources? Deliverable: citation and gap table.
2. Citable content
A direct answer at the top of the page, sourced and dated figures, FAQs phrased like buyers’ real questions, HTML comparison tables, and self-contained sentences with explicit entity names.
3. Structured data
Tailored schema.org markup: FAQPage, Service, Organization or ProfessionalService, and Person for experts. Engines understand who you are, what you sell and where.
4. llms.txt and authority signals
An editorialised llms.txt file (a format proposed in 2024 to guide language models towards your key pages), identified authors, visible update dates, and consistency with your LinkedIn profiles and directories.
CVS Marketing has applied this method to its own website since October 2026: pages energy, industry and Construction & Infrastructure enriched with direct answers, quantified evidence and marked-up FAQs.
What does an SEO and GEO audit include?
Typical outline of the report delivered by CVS Marketing:
- Summary and 10 priority actions
- Technical audit: indexing, speed, mobile, markup, errors
- Semantic audit: industry keywords, rankings, missing pages
- Competitive analysis: visibility and content of the 3 to 5 main competitors
- GEO audit: citations in AI engines, structured data, llms.txt
- Backlinks and domain authority
- Optimisation plan: keyword mapping by page and copywriting needs
Client case: Tibbloc
Context: Tibbloc, which rents heating, cooling, steam and compressed air solutions, wanted to improve the search visibility of its product ranges.
Assignment: full SEO audit, priority keywords by range and use case, rewriting of copy and metadata, 301 redirects during the redesign, and tracking of rankings and conversions.
Results a few months after launch: +42 % organic traffic on the heating and cooling ranges, +35 % requests for quotes and stronger rankings for “location chaudière industrielle” (industrial boiler rental) and “location groupe froid temporaire” (temporary chiller rental).
Frequently asked questions about SEO and GEO in B2B
What is GEO?
GEO, for Generative Engine Optimisation, means optimising a website so that it is cited in the answers of AI-powered engines such as ChatGPT, Perplexity or Google’s AI Overviews. It relies on factual, dated content, direct answers, FAQs, structured data and authority signals. GEO complements traditional SEO rather than replacing it.
How long does it take to see SEO results in B2B?
The first effects of SEO optimisation usually appear after 3 to 6 months, with results consolidating over 6 to 12 months. Technical fixes and optimising existing pages work faster than creating new pages. In B2B, search volumes are low, so CVS Marketing measures quote requests as much as traffic.
SEO or Google Ads for an industrial SME?
The two levers complement each other. Google Ads generates enquiries within days but stops when the budget stops. SEO takes several months but then delivers lasting traffic with no cost per click. CVS Marketing often starts with Google Ads on urgent queries while SEO builds momentum.
What is an llms.txt file?
llms.txt is a text file placed at the root of a website, proposed in 2024 to help language models find the essential pages: company overview, services, key pages and contact. The format is not an official standard and its use by engines varies, but it costs little to set up and makes information clearer for bots.
How can you measure your visibility in AI engines?
CVS Marketing defines a list of 10 to 20 queries representative of your buyers, tests them regularly in ChatGPT, Perplexity and Google, and records whether your company is cited, in what position and with which source. This monitoring is complemented by analysing traffic from AI assistants in Google Analytics 4.
Your contact
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018, with more than 25 years’ experience in B2B marketing, including more than 13 years as European Marketing Manager at Aggreko. View her LinkedIn profile
Page updated on 4 October 2026.
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