Tibbloc website redesign: +42% organic traffic and +35% quote requests
CVS Marketing supported Tibbloc, a French specialist in Heating, cooling, steam and compressed air rental solutions, with a complete redesign of its website: architecture, UX, SEO content and technical performance.
- Client
- Tibbloc
- Sector
- Temporary energy · Industry · Construction
- Services
- Web redesign, UX, SEO, content
- Coverage
- Nationwide, France
Key takeaways in 30 seconds
Tibbloc, a French rental provider of mobile boilers, chillers, steam and compressed air, had a website that no longer reflected its offering. CVS Marketing rebuilt the site structure around its 4 product ranges, rewrote the content using a semantic cluster approach, protected existing SEO equity (301 redirects) and delivered a fast, responsive WordPress website. A few months after launch: +42% organic traffic and +35% quote requests.
Supporting a leader in multi-energy rental
For more than 15 years, Tibbloc has provided manufacturers, local authorities and construction companies with temporary energy production solutions: Boilers, chillers, steam and compressed air.
Its former website no longer reflected:
- the breadth of its offering;
- the technical expertise of its interventions;
- its position as the national leader in multi-energy rental.
The challenge: rethinking the brand's digital presence without losing the organic rankings built up over the years.
SEO, performance and user experience
Three objectives guided the project:
SEO visibility
Rank for strategic French search terms such as "location de chaudière industrielle" (industrial boiler rental), "location de groupe froid" (chiller rental), "location vapeur mobile" (mobile steam rental) and "location air comprimé" (compressed air rental).
User experience
Simplify navigation between product ranges and shorten the path to a quote request.
Brand image
Modernize the digital identity with a consistent, clean, conversion-focused design.
Technical, UX, content and SEO overhaul
CVS Marketing delivered a complete redesign with a user-centred, performance-driven approach, across 4 workstreams.
Architecture & UX design
- Site structure segmented by range: heating, cooling, steam, compressed air.
- Simplified user journeys leading to quote requests.
- Presentation of client projects and applications.
SEO & content strategy
- Full SEO audit of the former website.
- Priority keywords defined by range and use case.
- Copy and metadata are rewritten as semantic clusters.
- schema.org structured data for Google and generative AI.
Development & performance
- Rebuilt on WordPress for easy, autonomous management.
- Optimized integration: alt tags, microdata, loading speed.
- Tested on desktop, tablet and mobile.
Tracking & measurement
- Analytics tracking on strategic pages.
- Monitoring of SEO rankings and conversions.
- Training of the Tibbloc team to update content.
More traffic, visibility and brand awareness
A few months after launch:
- +42% organic traffic on the heating and cooling ranges;
- +35% quotes requests from the website;
- stronger rankings on key queries such as "location of industrial boiler" and "location of temporary cold storage";
- A clearer, faster, better-ranked website.
"Thanks to CVS Marketing, our website performs better and reflects our expertise more accurately. We have gained in visibility and efficiency."
Sales Management, Tibbloc
Frequently asked questions about the Tibbloc website redesign
Why did Tibbloc choose CVS Marketing?
Tibbloc wanted to modernize its website to showcase its energy rental ranges (heating, cooling, steam, compressed air) and improve its organic rankings. CVS Marketing delivered a complete redesign combining design, SEO and technical performance.
What were the objectives of the redesign?
To strengthen SEO visibility, improve navigation and increase lead generation through a clear, high-performance site structure.
What results were achieved after the redesign?
+42% organic traffic and +35% quote requests, with a clearer product catalogue and a simpler user journey.
Which technology was used?
WordPress, with custom development optimized for speed, maintenance and organic search.
Does CVS Marketing handle similar projects?
Yes. CVS Marketing supports many B2B companies in the energy, industry and construction sectors with website redesigns, SEO and digital strategy. See our case studies.
Is your B2B website not generating enough leads?
SEO audit, conversion-focused redesign, expert content: let's talk about your goals.
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.
Our B2B digital marketing expertise
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