Target markets
Marketing agency Equipment rental
CVS Marketing supports B2B rental companies: temporary power, lifting equipment, modular equipment, temporary structures, hot and cold solutions. We help you stand out from the competition in terms of price, keep your fleet running, and retain your customers.
CVS Marketing, a B2B marketing agency specializing in equipment rental
CVS Marketing is a B2B marketing agency based in Essonne (91), founded by a former European marketing manager at Aggreko, a global specialist in the rental of temporary energy. The agency supports professional equipment rental companies in France and Europe: positioning, website and local SEO, Google Ads, LinkedIn, ABM and trade shows.
600+
marketing projects delivered
83
B2B clients supported
x6
Traffic to the REVOLT Group website in 3 years, with more than 80 leads per month (update: October 2026)
+35 %
leads through web forms for LGH France (update: October 2026)
Issues
The marketing challenges of equipment rental companies
The customer rents when they need it, often in an emergency, and compares quickly. Your marketing must be present at the right time and give a reason to choose you.
Getting out of the price war
When parks are similar, price decides. The positioning highlights what cannot be copied: expertise, responsiveness, support, and geographic coverage.
Addressing urgent requests
Problem, project starts, peak activity: the client is looking for a solution now. Google Ads and local SEO should put you at the top at the right time.
Optimizing the utilization rate of the fleet
Marketing drives demand by family of equipment and by agency to push available equipment and smooth out the activity.
Maintaining regular accounts
BTP, industry, events, municipalities: large clients return if the relationship is maintained. E-mailing, LinkedIn and expert content maintain the connection.
Valuing the decarbonization of the fleet
Electrical equipment, hybrids, energy storage: customers are demanding less polluting solutions. This must be proven with data.
Developing new agencies and regions
Opening of an agency, European rental company established in France: local marketing accelerates brand awareness and first orders.
Segments
The rental companies we support
Specialized rental companies in France and Europe.
Temporary energy
Generators, charging stations, battery storage, electrical distribution and lighting.
Lifting and handling
Lifting equipment, cranes, trolleys, hoists and handling equipment.
Modular and temporary structures
Living bases, modular buildings, scaffolding and temporary steel structures for reuse.
Hot, cold and compressed air
Heating, air conditioning, steam, air treatment and compressed air rental.
Solutions
Our marketing solutions for rental companies
Being found when needed, convincing the customer quickly and getting them to return.
Positioning and offering
Market-based value propositions (BTPs, industry, events, municipalities), service offerings, arguments and sales materials for agencies.
Site, local SEO and GEO
Pages per family of equipment and per agency, Google Business Profile tabs, structured advice content and FAQs for Google and AI response engines.
Google Ads with a strong intent
Campaigns on the requests «rent + equipment + city», call extensions, call tracking and request for quotes, optimization of cost per lead.
ABM, loyalty and trade shows
Targeting large accounts, LinkedIn sequences, reactivation e-mailing, and presence at industry trade shows such as Intermat and JDL Expo.
References
Our references in the rental of equipment
Each mission is presented in the format of Context / Mission / Result. The details are available on the page. Case Studies.
REVOLT Group: marketing of an energy rental group
Context: The REVOLT Group brings together REVOLT Location (energy rental, electrical distribution and lighting), REVOLT Energy Green (zero-emission energy, decarbonized production and storage) and REVOLT Mobility (electric mobility).
Assignment: Marketing advice and projects since September 2018: brand positioning, promotion of cleaner energy solutions and energy efficiency.
Results: website traffic multiplied by 6 in 3 years, more than 80 leads per month and a position of No. 1 in green energy rental in France achieved within a few years.
LGH France: establishing a European lifting equipment rental company
Context: LGH, a specialist in the rental of lifting equipment for more than 50 years, is expanding its activities in France.
Assignment: Outsourced marketing since May 2024: ABM, website and forms, and trade shows including JDL Expo 2026 in Beaune.
Results: +35% leads via web forms and 100% of ABM targets achieved (update: October 2026).
Market
Equipment rental: the trends that are changing your marketing
A equipment rental marketing agency translates these developments into commercial arguments. Update: November 2026.
The economy of use is taking hold permanently
Industrial companies, construction companies and local authorities are increasingly preferring to rent rather than buy to preserve their cash flow and gain in flexibility. What it means for marketing: Your content should talk about total cost, availability, and included services, not just the daily rate.
Major construction projects and new infrastructure
Data centers, nuclear power programs, electrical networks, energy renovation: these projects require lifting equipment, temporary and modular energy sources, and will take several years to complete. What it means for marketing: Targeting by project and by order becomes profitable.
Decarbonization of parks
Contractors include the carbon footprint in their tenders and reporting, notably with the CSRD. What it means for marketing: Electrical equipment, energy storage and alternative fuels must be presented with verifiable data.
Digitalization of booking
Online quotes, real-time availability, telematics tracking: professional customers expect the same simplicity in person as in online transactions. What it means for marketing: The site becomes a commercial tool that must convert visitors, not just a simple showcase.
Method
How CVS Marketing works with equipment rental companies
The CVS Marketing method has 4 steps. Each step ends with a concrete deliverable.
Audit
Analysis of the market, competitors, website, search visibility and LinkedIn presence. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope.
Marketing plan
People (work managers, maintenance managers, buyers, event organizers), messages per equipment family and action plan per agency. Deliverable: a costed 12-month marketing plan. Duration: 3 to 5 days on average, with a presentation to the executive committee.
Execution
Technical content, SEO and GEO, Google Ads, LinkedIn, trade shows. Duration: 12 months minimum, exceptionally 6 months on approval of the client file.
Reporting
Tracking of traffic, qualified leads, cost per lead and the sales pipeline. Frequency: monthly reporting and regular check-ins.
Frequently asked questions
Frequently asked questions about marketing equipment rental
How to generate more B2B rental requests?
Being visible when needed: local SEO by agency and by equipment type, Google Ads campaigns on high-intent queries, up-to-date Google Business Profile listings, and quick quote forms. Tracking calls and quotes then allows you to invest where the profitability is highest.
How can you stand out when all the rental companies offer the same equipment?
By highlighting what the customer really buys: availability, responsiveness, technical advice, security, and on-site service. Case studies and testimonials prove these commitments better than a catalog.
Does an agency need a page on its website?
Yes, as soon as the rental company has several locations. A page per agency, with address, available equipment, area served and contact details, improves local referencing and reassures the customer who is looking for a rental company close to their construction site.
Can marketing improve the utilization rate of the fleet?
Yes. By targeting campaigns by equipment family and by period, marketing drives the available equipment and anticipates seasonal peaks. Reporting links marketing actions to revenue per family.
Why does CVS Marketing know the rental business?
Christelle Valentin Soupin, founder of CVS Marketing, was for more than 13 years Europe marketing manager at Aggreko, a global specialist in the rental of temporary energy. The agency has been supporting energy, lifting, cold and hot solutions and temporary works providers since 2018.
Your contact for equipment rental
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before that, she spent more than 13 years as Marketing Manager for Southern Europe, then Continental Europe, at Aggreko, the world leader in temporary power rental. Earlier, she held marketing and communication roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on November 13, 2026.
CVS Marketing, B2B marketing strategy and growth agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris. We help firms structure, digitise and speed up their marketing and sales. We help industry, energy and technical firms design and run their growth plans, in France and across Europe.
Our mission: turn marketing strategy into lasting results, with vision, data and creativity.