Target markets
Marketing agency climate genius
CVS Marketing supports manufacturers, distributors, installers and rental companies in the field of climate engineering: heating, air conditioning, heat pumps, air treatment and energy efficiency. We turn your technical performance into arguments that trigger requests for quotes.
CVS Marketing, a B2B marketing agency specializing in climate engineering and HVAC
CVS Marketing is a B2B marketing agency based in Essonne (91) that has been supporting players in the field of climate engineering and energy efficiency since 2018: large-volume heating, air conditioning, heat pumps, adiabatic cooling, air treatment, and the rental of hot and cold solutions. The agency operates as an outsourced marketing department, from brand strategy to lead generation, in France and Europe.
600+
marketing projects delivered
83
B2B clients supported
+20 %
The average annual growth rate (CAGR) of our clients for 2018-2024 (update: June 2025)
+42 %
organic traffic for Tibbloc after the redesign of its website (update: October 2026)
Issues
The marketing challenges of climate engineering players
Regulations create demand, but your prospects receive offers that are similar. Your marketing must make a difference on these six points.
Making the regulations readable
Tertiary decree, BACS decree, RE2020, F-Gas: your customers have obligations and deadlines. Your content must link them to your solutions, backed up by figures.
Convincing several decision-makers
Technical director, maintenance manager, engineering office, buyer, operator: everyone expects different arguments, from performance to overall cost.
Proving energy savings
Buyers compare kWh, euros, and tons of avoided CO2 emissions. A measured case study is worth more than a promise.
Valuing service and maintenance
Commissioning, maintenance contracts, and troubleshooting: quality of service builds loyalty and justifies the price. It must be visible online.
Smoothing out seasonality
Heating and air conditioning demand follows the weather. Marketing anticipates peak demand and feeds the off-season pipeline.
Being found by prescribers
Design studios and installers are looking for technical specifications and precise answers. A structured site for SEO and GEO captures these searches.
Segments
The climate engineering actors we support
Manufacturers and rental companies that equip the industry, logistics and the tertiary sector.
Heating and air conditioning of large volumes
Aerothermals, radiant systems, air-to-air heat pumps and solutions for industry, logistics and the tertiary sector.
Cooling and process
Adiabatic chillers, cold clusters, free cooling, and cooling of industrial sites and data centers.
Air treatment and ventilation
Air treatment plants, ventilation, dehumidification and site air conditioning.
Rental of hot and cold solutions
Heating, air conditioning, steam and compressed air rental for operators and industrialists.
Solutions
Our marketing solutions for climate engineering
Technically sound content, campaigns tailored to the season, and follow-up with meticulous attention to detail.
Positioning and branding
Value propositions per target (industrial, tertiary, engineering firm, installer), regulatory arguments and commercial support: brochures, product sheets, presentations.
Technical content, SEO and GEO
Product pages and applications, regulatory guides, case studies, and structured FAQs for Google and AI response engines.
Lead generation
Seasonal Google Ads campaigns, LinkedIn Ads, optimized quote forms, and cost tracking per quote request.
Salons, network and prescription
Preparation of the industry’s trade shows (Interclima, Batimat, Global Industrie), promotion of prescribers and partner installers.
References
Our references in climate engineering
Each mission is presented in the format of Context / Mission / Result. The details are available on the page. Case Studies.
Generfeu: outsourced marketing for a large-volume heating specialist
Context: Generfeu designs heating and air conditioning systems for large-scale premises for industry and the tertiary sector.
Assignment: Outsourced marketing since January 2024: website and SEO, product brochures including the RAE-F adiabatic chillers and the AéroSplit air-to-air heat pump.
Results: +12% traffic per year and +19% requests for quotes (update: October 2026).
Tibbloc: website redesign and SEO for a multi-energy rental company
Context: An independent French provider of heating, cooling, steam, HVAC and compressed air solutions for operators and industrial companies (12 M€ in revenue). CVS Marketing has been supporting Tibbloc since June 2018.
Assignment: refonte complète du site, arborescence par gamme, audit SEO, réécriture des contenus et stratégie LinkedIn.
Results: +42% organic traffic and +35% of quote requests after the site redesign.
Regulations
Climate engineering: regulations that create demand by 2030
Regulatory obligations create demand. A climate marketing agency translates them into quantified sales arguments. Update: November 2026.
French tertiary decree (Éco Énergie Tertiaire scheme)
Tertiary buildings of 1,000 m² and more must reduce their final energy consumption by 40% in 2030, 50% in 2040 and 60% in 2050 compared to a reference year. What it means for marketing: Your prospects have a quantified goal and a deadline. Your content should show how your solution can help them achieve it.
BACS Decree
Tertiary buildings equipped with high-power heating or air conditioning systems must have an automation and control system: beyond 290 kW from 2025, beyond 70 kW from 2030. What it means for marketing: regulation and control become full-fledged selling points.
Revised F-Gas Regulation (2024)
The European regulation on fluorinated gases accelerates the phase-out of high-global-warming potential refrigerants, with progressive bans depending on the equipment. What it means for marketing: Solutions to natural or low PRG fluids must be clearly explained.
Heat pump market
After two years of decline, the heat pump market will see growth in 2026, according to the Uniclima trade union. What it means for marketing: The time is favorable to regain visibility ahead of your competitors.
Certificates of Energy Savings (CEE)
The CEE funds part of the energy efficiency work of companies. What it means for marketing: Displaying the available aid shortens the decision-making cycle.
Method
How CVS Marketing works with climate engineering actors
The CVS Marketing method has 4 steps. Each step ends with a concrete deliverable.
Audit
Analysis of the market, competitors, website, search visibility and LinkedIn presence. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope.
Marketing plan
People (industrial workers, third-party building managers, design firms, installers, buyers), messages via the app, and seasonal schedules. Deliverable: a costed 12-month marketing plan. Duration: 3 to 5 days on average, with a presentation to the executive committee.
Execution
Technical content, SEO and GEO, Google Ads, LinkedIn, trade shows. Duration: 12 months minimum, exceptionally 6 months on approval of the client file.
Reporting
Tracking of traffic, qualified leads, cost per lead and the sales pipeline. Frequency: monthly reporting and regular check-ins.
Frequently asked questions
Frequently asked questions about climate engineering marketing
How to generate requests for climate engineering quotes?
By combining a website that precisely meets the needs of each application, Google Ads campaigns tailored to seasonality, and short quote forms, the quantified case studies and downloadable technical sheets reassure prescribers and speed up the decision-making process.
How to use the tertiary decree in your communication?
Starting from the customer’s obligation: reduction target, deadline, annual declaration on the OPERAT platform. The content then shows the quantified contribution of your solution to this objective, with real examples.
Should installers or end customers be targeted?
Both, with distinct messages. End customers expect savings and peace of mind. Installers and design teams expect technical data, availability, and support. An effective strategy provides content and channels specific to each target audience.
How much does a marketing agency specializing in climate engineering cost?
The budget depends on the scope: a spot audit, a marketing plan or outsourced marketing management for 12 months. CVS Marketing prepares a quantified proposal after an initial exchange and a diagnosis of your priorities.
Why choose a specialized agency rather than a generalist agency?
A specialized agency knows your products, your target audiences and your regulations. It produces content that is technically accurate faster and avoids errors that discredit a brand among engineers. CVS Marketing has been supporting players in the heating, refrigeration and energy efficiency sectors since 2018.
Your climate expert
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before that, she spent more than 13 years as Marketing Manager for Southern Europe, then Continental Europe, at Aggreko, the world leader in temporary power rental. Earlier, she held marketing and communication roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on November 13, 2026.
CVS Marketing, B2B marketing strategy and growth agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris. We help firms structure, digitise and speed up their marketing and sales. We help industry, energy and technical firms design and run their growth plans, in France and across Europe.
Our mission: turn marketing strategy into lasting results, with vision, data and creativity.