Target markets
CONSTRUCTION MARKETING AGENCY
Your partner for growth and innovation in construction.
You build durable structures.
Our marketing makes this clear.
CVS Marketing, a B2B marketing agency specialising in construction
CVS Marketing is a B2B marketing agency based in Essonne (91) that has supported construction and civil engineering companies since 2018: equipment rental companies, lifting and handling specialists, lift manufacturers, manufacturers of coverings and materials, and construction equipment suppliers. CVS Marketing acts as an outsourced marketing department, from monitoring major projects to lead generation, in France and across Europe.
600+
marketing projects delivered
83
B2B clients supported
+20 %
average annual growth rate (CAGR) of our clients over 2018-2024, i.e. 7 years (updated: June 2025)
25+ years
of B2B marketing experience in Europe
Issues and challenges facing the construction sector
The building and public works (BTP) sector is undergoing major change, faced with major environmental, economic and technological challenges. To remain competitive, building and civil engineering companies need to adapt to these changes while meeting growing demands for sustainability and innovation. The challenges are many:
- Reducing the carbon footprint: Meeting sustainable construction targets and complying with new environmental regulations.
- Adopting digital technologies: Integrating innovations such as BIM (Building Information Modeling), IoT (Internet of Things) and automation.
- Resource management: Optimising the use of materials and resources to reduce costs and waste.
- Health and safety at work: Guaranteeing safe and healthy working conditions for employees on construction sites.
Market Opportunities
Despite these challenges, the construction market offers significant opportunities for companies prepared to innovate and transform:
- Sustainable construction: Demand for green buildings and sustainable infrastructure is growing all the time.
- Energy renovation: Renovation projects to improve the energy efficiency of existing buildings are booming.
- Smart buildings and smart cities: Smart technologies for buildings and cities offer new development opportunities.
- Resilient infrastructure: Infrastructure projects aimed at strengthening resilience to climate change and natural disasters are a priority.
Targets in the Civil Engineering, Infrastructure and Construction sector
Building and civil engineering
In France, construction opportunities are to be found in the residential, commercial and industrial sectors, underpinned by the energy transition and sustainable innovation.
Civil Engineering and Infrastructure
Transport (roads, bridges, airports) and energy (power stations, networks), supported by modernisation and re-industrialisation projects, offer excellent prospects.
Sustainable Construction and Innovation
The growth in the use of environmentally-friendly materials, the development of connected buildings and the reduction of carbon footprints are the key opportunities.
Renovation Refurbishment
Upgrading to energy standards (insulation, thermal performance) and heritage restoration (refurbishment of historic buildings) are boosting the sector.
Our support
At CVS Marketing, we understand the unique dynamics and challenges of the construction industry. We work with you every step of the way to maximise your impact and seize opportunities for growth:
Marketing Development :
Identifying and monitoring major projects
- Project Management :
We can help you monitor and coordinate infrastructure development, construction, commissioning and maintenance projects. - Targeting and addressing key accounts:
We map key accounts and all stakeholders, and identify key decision-makers, including making introductions. - Business development :
Management of Social Selling campaigns and of our Partners, specialist premium telemarketing agencies. - Reporting and Analysis :
We provide monitoring and analysis tools to assess the performance of your projects and adjust your business development and sales strategies in the construction sector.
Lead generation
- SEO and Content Marketing :
We optimise your online presence and produce engaging content to attract and convert your prospects. - Advertising campaigns :
We set up targeted campaigns on digital platforms to generate a regular flow of qualified leads.
Developing brand awareness
- Brand strategy :
We create and strengthen your brand image by highlighting your innovations and your commitment to sustainability. - Public Relations :
We manage your relations with the media and stakeholders to raise the profile of your projects and initiatives.
Global Communication
- Communication plans :
We develop tailor-made communication plans to promote your initiatives and projects. - Content creation :
We produce all types of content (articles, videos, infographics) to diversify your communication and reach a wider audience.
The construction companies we support
CVS Marketing works for construction suppliers: companies that sell equipment, materials or services to construction companies and project owners.
Equipment rental companies
Rental of construction equipment, temporary power and lifting gear. Challenges: local visibility, urgent quote requests, account retention.
Lifting, handling and heavy haulage
Cranes, heavy lifting, handling and transport of oversized loads. Challenges: project references, safety, responding to major projects.
Lift manufacturers and building safety
Lift equipment, emergency communication, fire safety. Challenges: specification, standards, installer network.
Coverings and materials
Floor coverings, insulation, sandwich panels, natural lighting. Challenges: specification with architects, BIM objects, environmental evidence.
Equipment manufacturers and temporary structures
Temporary structures made from reused steel, construction and civil engineering equipment. Challenges: major projects, reuse, carbon footprint.
Major projects: how CVS Marketing helps construction suppliers position themselves
A major infrastructure project is won months before the tender. CVS Marketing organises this work in three strands.
1. Monitoring tenders and projects
Tracking public procurement notices (BOAMP, and TED for European contracts), building permits, announcements by project owners and the specialist press. Each project identified is qualified: value, schedule, lots concerned, players already known.
2. Mapping contracting parties
Identifying public and private project owners, major construction groups, main contractors and tier-1 subcontractors, then the key decision-makers in each account. The mapping feeds LinkedIn prospecting, targeted campaigns and sales meetings.
3. Specification
Architects, technical engineering firms and project managers often choose the products before the tender. CVS Marketing produces data sheets, standard specification texts, BIM objects and presentations for them, so that your solution is written into the specifications.
Our marketing references in construction
Two examples of our work in a Context / Assignment / Result format. All our assignments are presented on the page Case Studies.
Groupe Schubel: marketing for a transport, lifting and handling group
Context: Groupe Schubel brings together Transports Marc Schubel, MS Levage, MS Manutention and MS Stockage (€11.5m turnover). CVS Marketing has supported Groupe Schubel since late 2023 in developing its visibility and digital performance.
Assignment: redesign of the website groupe-schubel.com and implementation of a lead generation strategy combining SEO, SEA (Google Ads) and other acquisition levers.
Locapal: outsourced marketing for a leader in temporary structures
Context: Locapal is the French specialist in temporary structures made from reused steel, present on major construction sites (€12m turnover). CVS Marketing supported the company from September 2021 to November 2024.
Assignment: CVS Marketing served as Locapal’s outsourced marketing department for 3 years, up to the last project completed in November 2024.
How CVS Marketing works with construction companies
The CVS Marketing method follows 4 steps. Each step produces a concrete deliverable.
1. Audit
Analysis of the market, competitors, website, search visibility and key accounts. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope and the level of internal and external interaction.
2. Marketing plan
Personas (project owners, main contractors, architects, engineering firms, site managers), messages by target, trade show calendar. Deliverable: a costed 12-month marketing plan. Duration: 3 to 5 days on average, with a presentation to the executive committee.
3. Execution
Monitoring of major projects, specification content, SEO and GEO, Google Ads, LinkedIn social selling, trade shows. Deliverable: planned and produced actions. Duration: 12 months minimum, exceptionally 6 months on approval of the client file.
4. Reporting
Tracking of traffic, quote requests, projects detected, meetings and pipeline. Deliverable: monthly dashboard. Frequency: monthly reporting and regular check-ins.
Frequently asked questions about marketing in construction
How do you find construction projects in B2B?
A construction supplier finds projects by combining three sources: monitoring tenders and building permits, prospecting the main contractors and subcontractors that have won the contracts, and inbound demand generated by its website. CVS Marketing sets up the monitoring, maps the contracting parties and optimises the website to capture quote requests.
What marketing for an equipment rental company?
An equipment rental company needs to be found quickly, often for an urgent need. The priorities are a clear website by equipment family with a simple quote request, local search visibility for each branch, Google Ads campaigns on “rental + equipment + city” queries, and retaining regular accounts by email and on LinkedIn.
Is BIM a marketing argument in construction?
Yes, for product and equipment manufacturers. Project owners and main contractors increasingly work with digital models. Providing BIM objects for your products lets architects and engineering firms integrate them directly into the project, which makes specification easier.
How do you get specified by architects and engineering firms?
Specification relies on reliable technical content that is easy to reuse: data sheets, standard specification texts, BIM objects, environmental data and project references. CVS Marketing produces this content, makes it accessible online and organises meetings with targeted specifiers.
Which trade shows should a construction company attend?
The choice depends on the target: Batimat for buildings, Intermat for construction equipment, JDL Expo for lifting and handling, as well as regional shows and industry federation conferences. CVS Marketing notably organised LGH France's presence at JDL Expo 2026 in Beaune.
Why choose an agency specialising in construction?
An agency specialising in construction knows the decision-making chain on a project: project owner, project manager, main contractor, subcontractors. It speaks the language of site managers and engineering firms. CVS Marketing also supportsindustry andenergy, sectors with a strong presence on construction sites.
Your construction contact
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before founding the agency, she spent more than 13 years as Marketing Manager for Southern Europe and then Continental Europe at Aggreko, the global leader in temporary power rental, after marketing and communications roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on 4 October 2026.
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.