CVS MARKETING
B2B marketing agency specialising in strategic consulting, outsourcing and digital services.
CVS Marketing supports companies in energy, industry, construction and professional services as an outsourced marketing operator, from strategy to execution, in France and internationally.
Since the creation of CVS Marketing in 2018, our vision and energy remain intact.
Crafting Sustainable Business Success.
CVS Marketing helps companies to grow without additional investment in permanent marketing resources.
We optimise the profitability of marketing and sales plans by combining expert strategic advice, flexible marketing management outsourcing and on-demand marketing services.
A local marketing specialist in France
Since its creation, CVS Marketing has specialised in the energy and utilities, industry, infrastructure construction and professional services sectors.
Based in the south of the Paris region, the company supports its customers in France and Europe. We are active in the field, working with their customers, partners, networks, competitiveness clusters, trade unions and associations.
Marketing and sales development: strategic, operational, digital
We accelerate growth, optimise customer value and strengthen brand awareness.
Our customers appreciate our expertise, flexibility and responsiveness in B2B marketing, from strategy to operations, enabling them to concentrate on their core business.
Our French Marketing Team
Christelle Valentin Soupin
Founder and managing director
Christelle Valentin Soupin founded CVS Marketing in 2018 and has more than 25 years’ experience in B2B marketing. She spent more than 13 years as Marketing Manager for Southern Europe and then Continental Europe at Aggreko, the global leader in temporary power rental, after marketing and communications roles at Motorola and Vanguard Managed Solutions. She leads strategy and outsourced marketing management for clients. LinkedIn
Valentine Hardebolle
Marketing and communications project manager
At CVS Marketing since 2024, Valentine Hardebolle implements action plans for clients in energy, process industries and construction: sales arguments, case studies, technical data sheets, solution catalogues, digital campaigns and social media. She coordinates providers and tracks results. Trained at MOD’SPE Paris, she began her career in digital marketing at AML Paris and Groupe Casino. LinkedIn
Mathilde Hochart
Graphic and brand designer
A work-study graphic designer at CVS Marketing since 2024, Mathilde Hochart creates visual materials for the agency’s clients: brand identities and applications, brochures and product sheets, LinkedIn visuals, presentations and trade show materials. She is completing a fifth-year brand design degree at École Ynov Paris. LinkedIn
Hélène Schielin
Digital marketing and communications manager
At CVS Marketing since 2021, Hélène Schielin manages digital marketing and communications projects for the agency’s clients, notably Karbet Consulting. She spent more than 14 years at Aggreko, where she was Continental Europe Procurement Manager and then Regional Procurement Manager. She also chairs Mees van den Brink, a specialist in industrial hoses and fittings, and advises companies on procurement and organisation. LinkedIn
Our methodology
Audit
Together, we analyse the company's marketing situation: activities, resources, processes and tools. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope.
Consulting proposal
We formalise the specifications and deliver a jointly-constructed, made-to-measure, objective and planned proposal. Deliverable: a costed marketing plan, presented to the executive committee. Duration: 3 to 5 days on average.
Service Execution
In accordance with the specifications, guaranteeing quality, on-time delivery and budget control. Duration: 12 months minimum for outsourced marketing management, exceptionally 6 months.
Regular updates and exchanges
We are constantly looking for ways to improve our processes and identify opportunities for optimisation. Deliverable: monthly reporting and regular check-ins.
Accelerate your company's growth and sustainable development with marketing experts
To strengthen your brand image, accelerate your growth and ensure the long-term development of your business, entrust your marketing to experienced professionals, while benefiting from the flexibility and responsiveness of a dedicated agency.
Strategic marketing, development & innovation
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Market research
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Customer segmentation
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Positioning offers
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Marketing innovation
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Strategic planning
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Resource planning
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Digital transformation
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Internationalisation
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Sustainability & Climate
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Strategic communication
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Workshops, coaching, training
Outsourced marketing management
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Marketing outsourcing for SMEs
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Marketing outsourcing for French entity
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Go-to-market
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Marketing and sales alignment
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Launching offers
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Campaign management
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Automated prospecting
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Marketing efficiency and profitability
- CSR and QSE marketing
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Employer branding
Customer experience & excellence in customer relations
- CRM analysis
- Customer campaigns
- Cross-selling campaigns
- Up-sell campaigns
- Mystery shopper programme
- Customer satisfaction programme
- NPS and continuous improvement
- Customer loyalty programme
Digital Marketing & Communication Services
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Search Engine Optimisation (SEO)
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Content marketing
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Inbound marketing
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Lead generation
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Landing pages
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Social Media
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LinkedIn Automation
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Search Engine Advertising (SEA)
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Web copywriting
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Integration of all CMS
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Web Analytics
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Graphic design projects
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Photo, video projects, BIM, 3D
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Catalogues, brochures, communications
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All communications
Our 4 areas of expertise
CVS Marketing is a B2B marketing agency: it works exclusively for companies that sell to other businesses, mainly in energy, industry and construction. Its services fall into four areas.
1. Marketing strategy consulting
Market research, segmentation, positioning, international development, marketing and sales plans. Each assignment concludes with a deliverable presented to the executive committee. Explore marketing strategy consulting
2. Outsourced marketing management
Senior marketing leadership, from 4 days per month over 12 months, for SMEs and group subsidiaries: go-to-market, offer launches, marketing and sales alignment, employer brand. Explore outsourced marketing management
3. Customer experience
CRM analysis, customer campaigns, cross-selling and up-selling, satisfaction and loyalty programmes, NPS tracking. The goal: increase the value of each existing customer. Explore customer experience
4. Digital marketing and communication
SEO and GEO, Google Ads, LinkedIn and social selling, content, inbound marketing, websites, catalogues, brochures, photos, videos and BIM.
Frequently asked questions about B2B marketing agencies
What is a B2B marketing agency?
A B2B marketing agency designs and implements marketing for companies that sell to other businesses: manufacturers, rental companies, technical service providers. It works on strategy, lead generation, technical content, trade shows and alignment with sales teams. CVS Marketing specialises in energy, industry and construction.
What is the difference between a B2B and a B2C marketing agency?
A B2C agency targets the general public, with high volumes and quick purchase decisions. A B2B agency targets a limited number of decision-makers, sales cycles of several months and purchases involving several stakeholders. It prioritises lead quality, technical content, LinkedIn, trade shows and a direct link with the sales team.
How do you choose a B2B marketing agency?
Check three things: knowledge of your sector and buyers, comparable client references with quantified results, and the ability to cover both strategy and execution. Also ask who will be your day-to-day contact and how results will be measured every month. CVS Marketing’s references are on the page Case Studies.
How many people work on my account?
At CVS Marketing, the founder leads each client’s strategy, with two marketing and communications project managers for implementation and a graphic designer for visual materials. The agency also works with specialist partners (web development, technical SEO, telemarketing) as the plan requires.
Our feedback
Great team at CVS Marketing, professional and friendly at the same time! They're responsive, they listen and they deliver quality work. It's an efficient, no-fuss collaboration. I'd recommend it!
I recommend that you bring them your technical expertise and the team will bring you its communications and marketing expertise to suit your needs, all in a friendly atmosphere.
As a long-standing client of CVS Marketing, the team is top-notch. Above all, we receive advice and support in our marketing strategy.