B2B marketing consultancy
Outsourced marketing for industrial and B2B companies
CVS Marketing supports companies in energy, industry, construction and professional services as an outsourced marketing operator, from strategy to execution, in France and internationally.
CVS Marketing at a glance
CVS Marketing is a B2B marketing agency based in Essonne (91), founded in 2018 and backed by more than 25 years’ experience in B2B marketing. Specialising in energy, industry and construction, it acts as an outsourced marketing department for SMEs and group subsidiaries, from strategy to execution, in France and across Europe.
Three results achieved for our clients:
+42 %
organic traffic for Tibbloc after its website redesign
×6
Groupe REVOLT website traffic multiplied by 6 in 3 years
+35 %
leads via web forms for LGH France
Marketing & Sales
We can help you build your marketing and sales strategy. Consistent with your business and market trends. Co-constructed with your teams, planned and objective.
Marketing outsourcing
We'll ensure your company's long-term future with the right marketing vision and management. Refocus on your core business by letting us manage your marketing.
Digital & Services
Because we understand your business and your customers, we activate the right value propositions through digital channels. With more than 25 years' experience in B2B marketing, we keep refining our digital marketing techniques and tools while keeping our certifications up to date.
CVS MARKETING
agency founded in 2018, more than 25 years’ experience in B2B marketing.
Projects
customers
CAGR of our customers
CVS Marketing has delivered more than 600 marketing projects for 83 B2B clients. Over 2018-2024 (7 years), our clients have achieved an average annual growth rate (CAGR) of +20%. Last updated: June 2025.
DIGITAL MARKETING
SALES & MARKETING
MARKETING OUTSOURCING
CVS Marketing is a French BtoB marketing agency that provides expert marketing consultancy, flexible outsourced marketing management and responsive digital marketing and communications services. We help global businesses raise brand awareness, improve lead generation and customer lifetime value in France and in Europe.
- digital marketing - 100%
- marketing & sales - 100%
- Outsourcing - 100%
Why choose a marketing agency specialising in energy, industry and construction?
Selling a technical solution to a business is nothing like selling a consumer product. Sales cycles last several months, sometimes several years. Decisions involve several stakeholders: technical management, procurement, senior management, engineering teams. Buyers expect accurate, quantified and verifiable content.
In these sectors, trade shows remain decisive: Data Center World for digital infrastructure, SIDO for IoT, JDL Expo for lifting. Specification matters as much as direct sales: architects, engineering firms and distributors often choose the solution before the tender.
CVS Marketing knows these rules. The agency speaks the language of engineers and buyers, and builds marketing plans suited to long sales cycles: energy marketing, industrial marketing, construction marketing.
They trust us
A selection of companies supported by CVS Marketing. Full details of our assignments are on the page Case Studies.
- MARECHAL Electric: industrial plugs and connectors; website, market pages, SEO and data centre trade shows.
- Vodafone IoT France: IoT connectivity; LinkedIn prospecting, Google Ads and the SIDO trade show.
- BMS Power Rent: generator rental; marketing launch, LinkedIn and Google Ads.
- Amtico: floor coverings; marketing support France, Google Ads, SEO and social selling.
- Tibbloc: heating, cooling, steam and compressed air rental solutions; website redesign and SEO.
- Groupe REVOLT: green energy rental and electric mobility; marketing consulting since 2018.
- Generfeu: heating and air conditioning for large-volume buildings; outsourced marketing.
- LGH France: lifting equipment rental; Google Ads, LinkedIn, ABM and trade shows.
- Groupe Schubel: transport, lifting and handling; website redesign and lead generation.
- Locapal: temporary structures in reused steel; outsourced marketing management for 3 years.
- MEMCO by AVIRE: lift equipment; launch of an emergency communication platform.
- Spie batignolles: construction and civil engineering; marketing projects.
What our clients say
“A client of CVS Marketing for years, the team is excellent. Above all, we receive advice and support for our marketing strategy.”
Elise Locoge
Marketing and Communications Manager, REVOLT GROUPE
“A great team at CVS Marketing, professional and friendly at the same time! They are responsive, attentive and deliver quality work. An efficient, hassle-free collaboration, I recommend them!”
Lorenzo du Burck
Business Development Officer, LGH France
“I recommend them: bring your technical expertise and the team will bring its communication and marketing expertise to match your needs, all in a spirit of dialogue and good humour.”
Jean-Baptiste Bataille
Technical engineering department, GENERFEU
Frequently asked questions
What is an outsourced marketing operator?
An outsourced marketing operator takes charge of a company’s marketing, from strategy to execution: marketing plan, website, search engine optimisation, campaigns, LinkedIn, trade shows and reporting. The company gains senior marketing leadership and an execution team without recruiting. At CVS Marketing, this service is called outsourced marketing management.
Which companies does CVS Marketing work for?
CVS Marketing works for SMEs, mid-sized companies and subsidiaries of B2B groups in energy, industry and construction: energy and equipment rental companies, electrical equipment manufacturers, and specialists in lifting, heating, IoT and data centres. These companies sell technical solutions with long sales cycles.
Where does CVS Marketing operate?
CVS Marketing is based in Essonne (91), south of Paris. The agency works throughout France and Europe, notably for subsidiaries of international groups. Kick-off workshops and steering committees can be held on site; day-to-day follow-up is handled remotely.
What is the minimum commitment?
Outsourced marketing management requires a minimum 12-month commitment (exceptionally 6 months after approval of the client file), starting from 4 days per month. One-off assignments such as an audit, a website redesign or a product launch are carried out on a project basis.
How do I get started with CVS Marketing?
It all starts with an initial, no-obligation conversation to understand your objectives. This is followed by an audit, lasting from 3-5 days to 3 months depending on scope, then a marketing plan presented to your executive committee. To book a meeting, contact CVS Marketing.
The founder
Christelle Valentin Soupin founded CVS Marketing in 2018, after more than 25 years’ experience in B2B marketing. She spent more than 13 years as Marketing Manager for Southern Europe and then Continental Europe at Aggreko, the global leader in temporary power rental, after marketing and communications roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on 4 October 2026.