CVS MARKETING
Our services
Services provided by your BtoB marketing consultancy and outsourced marketing operator.
We support your company's visibility and development with consultancy solutions, marketing outsourcing and expert digital marketing services.
Find out more about our services.
CVS Marketing services at a glance
CVS Marketing is a B2B marketing consultancy and outsourced marketing operator specialising in energy, industry and construction. Its services cover strategy, marketing management and digital execution. Here is each of them in a few lines.
Sales & Marketing Consulting Services
Market research, segmentation, positioning, international development, marketing and sales plans. Each assignment results in a concrete deliverable presented to the executive committee: a costed marketing plan, personas, roadmap and KPIs. The audit lasts from 3-5 days to 3 months depending on scope, and the plan 3 to 5 days on average.
Outsourced marketing management
A senior marketing director and team, from 4 days per month over 12 months, for SMEs and group subsidiaries that do not want to recruit full-time. CVS Marketing steers the plan, coordinates providers and reports on results every month: leads, cost per lead, pipeline.
Marketing and sales training and coaching
LinkedIn training for sales staff and managers, marketing and sales workshops, individual coaching. Programmes are tailored to your objectives and your teams’ profiles, with concrete action plans at the end of each session.
Customer experience
CRM analysis, customer campaigns, cross-selling and up-selling, satisfaction, loyalty and NPS tracking programmes. The goal: increase the value of each existing customer, often more profitable than winning new accounts.
SEO and GEO
Technical and semantic audit, industry keywords, optimised content writing, ranking tracking. The GEO component makes your website citable by ChatGPT, Perplexity and Google AI Overviews: factual content, FAQs, structured data, llms.txt.
B2B Google Ads
Search campaigns on technical queries and Performance Max, B2B negative keywords, conversion tracking with GA4 and Consent Mode v2, monthly cost-per-lead reporting. The fastest lever for capturing existing demand.
LinkedIn social selling
Profile optimisation, targeting with Sales Navigator, content, message sequences and meeting tracking. CVS Marketing also manages company pages: for BMS Power Rent, 26.3% engagement and 60% of invitations accepted in four months.
Content and inbound marketing
Technical content tailored to each buyer profile: product sheets, case studies, articles, white papers, videos. Inbound marketing connects them to conversion journeys and email scenarios to turn visitors into qualified leads.
Marketing & Sales
We can help you build your marketing and sales strategy. Consistent with your business and market trends. Co-constructed with your teams, planned and objective.
Marketing outsourcing
We'll ensure your company's long-term future with the right marketing vision and management. Refocus on your core business by letting us manage your marketing.
Digital & Services
Because we understand your business and your customers, we activate the right value propositions through digital channels. With more than 25 years' experience in B2B marketing, we keep refining our digital marketing techniques and tools while keeping our certifications up to date.