Our services
Sales & Marketing Consulting Services
We help you build your marketing and sales strategy. Consistent with your business and market trends, co-constructed with your teams, planned and objective.
Marketing strategy consulting at CVS Marketing
CVS Marketing supports the leaders of SMEs and B2B group subsidiaries in energy, industry and construction in defining their marketing strategy: market research, segmentation, positioning, international development, marketing and sales plans. Each assignment concludes with a concrete deliverable presented to the executive committee and can be extended into implementation.
Need a marketing strategy consultancy?
At CVS Marketing, we can help you formalise your strategic vision, validate your growth pillars or define your company's marketing strategy. With actionable, data-driven advice and an expert, pragmatic approach to marketing, we can support you across the entire marketing mix.
Our mission: to identify, measure and develop new markets (sectors, countries), effectively launch a new product or service, position the brand and create a unique value proposition.
Your consultancy needs
MARKET AND SECTOR STUDIES
How can you obtain data on companies, markets and sectors and turn it into marketing action plans?
A CVS Marketing Consultant analyses to extract actionable information and make strategic decisions.
INTERNATIONAL DEVELOPMENT
How do you prospect, set up and expand in Europe and internationally?
CVS Marketing supports companies in their international development by optimising their export communications and mastering the linguistic and cultural specificities of their target markets.
CUSTOMER SEGMENTATION
How can you adapt your sales organisation to meet customer expectations?
CVS Marketing helps to understand customer profiles, customer journeys and customer habits, so as to define a sales organisation that meets their expectations.
MARKETING & SALES PLANNING
How can you translate corporate strategy into concrete action and improve marketing effectiveness?
CVS Marketing supports companies in implementing their strategy by aligning marketing and sales around common objectives to optimise marketing effectiveness.
INNOVATION & DIFFERENTIATION
How can you maintain your company's leadership and secure market share?
CVS Marketing enables companies to differentiate themselves through innovation, to stay competitive and ahead of the game to strengthen their market position.
STRATEGIC COMMUNICATION
How do you build a strategic vision that mobilises talent and inspires customer confidence?
CVS Marketing coaches helping companies to capitalise on their strengths and share their experience in order to build a successful strategy.
Our 6 consulting assignments: deliverable, duration and example
Each need leads to a specific deliverable. Durations are indicative and depend on scope and the number of internal and external stakeholders.
| Need | Deliverable | Indicative duration | Example assignment |
|---|---|---|---|
| Market and sector research | Market study: size, players, trends, priority targets | From 3-5 days to 3 months | Identifying new exhibitors at the SIDO 2026 trade show to steer prospecting for Vodafone IoT France |
| International development | Market entry plan: targets, adapted messages, channels, partners | From 3 months; on average 18 months to 5 years | Establishment and development of LGH France, a European lifting equipment rental company, on the French market |
| Customer segmentation | Segments, personas and buying journeys, lead qualification rules | 2 to 6 weeks | Scoring of inbound enquiries by sector and urgency for LGH France |
| Marketing and sales planning | A costed 12-month marketing plan aligned with sales objectives | 3 to 5 days on average, presentation to the executive committee | Monthly support plan for Generfeu: website, product documentation, training, reporting |
| Innovation and differentiation | Positioning, value proposition, product launch plan | From 3 months; on average 18 months to 5 years | Launch of MEMCO by AVIRE's DCP lift emergency communication platform |
| Strategic communication | Brand platform, key messages, internal and external communication plan | From 3 months; on average 18 months to 5 years | Marketing launch of BMS Power Rent, a generator rental company |
What you get at the end of a consulting assignment
A costed marketing plan
Objectives, targets, messages, channels, budget and schedule over 12 months, ready to be executed by your teams or by CVS Marketing.
Personas and segmentation
Buyer profiles, decision journeys and qualification criteria, shared between marketing and sales.
A roadmap and KPIs
Quarterly priorities, owners, tracked indicators (leads, cost per lead, pipeline) and a monthly dashboard.
Frequently asked questions about marketing strategy consulting
How much does a marketing audit cost?
The cost of a marketing audit depends on its scope: number of markets, product ranges and stakeholders to interview. At CVS Marketing, an audit lasts from 3-5 days to 3 months. The quote is drawn up after an initial, no-obligation conversation, based on the number of days required.
What is the difference between a marketing strategy and a marketing plan?
The marketing strategy sets the major choices: target markets and segments, positioning, value proposition, 3-year objectives. The marketing plan translates these choices into actions over 12 months: channels, content, campaigns, trade shows, budget, schedule and KPIs. CVS Marketing builds both, in that order.
How long does it take to define a marketing strategy?
At CVS Marketing, the audit phase lasts from 3-5 days to 3 months depending on scope and the level of internal and external interaction. The resulting marketing plan then takes 3 to 5 days on average and concludes with a presentation to the executive committee.
Why use an external marketing strategy consultant?
An external consultant brings a neutral perspective, with no internal stakes, and the experience of other companies in the same sector. They structure the thinking, build consensus between management, marketing and sales, and formalise decisions that teams do not have time to document.
Can CVS Marketing also implement the strategy?
Yes. Beyond consulting, CVS Marketing can execute the action plan, run it and track its results, as part of outsourced marketing management starting from 4 days per month over 12 months. In-house teams can also take over execution with monthly follow-up.
Your contact
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018, with more than 25 years’ experience in B2B marketing, including more than 13 years as European Marketing Manager at Aggreko. View her LinkedIn profile
Page updated on 4 October 2026.
Advice, studies, strategies
Marketing vision and practice will ensure the long-term future of your company. Refocus on your core business by entrusting marketing management to us.
We manage your marketing all year round, with no need to recruit or train.
Training
Develop your brand image and sales in the digital age. Stand out from the crowd, innovate and create value with our sales and marketing training courses.
Develop and align your teams around common objectives.
Workshop & Coaching
Practical, motivating marketing and sales workshops. The group works on a theme and presents an action plan at the end of the workshop.
A "small steps" approach for short-term results. Team cohesion and commitment.
As well as providing marketing advice, we can also help you to implement the action plan, manage, monitor and optimise the results, with a view to marketing efficiency and profitability. Our aim is to mobilise all your marketing and sales teams around shared objectives (alignment) in a spirit of fun, mutual support and collective commitment.
More than marketing consultancy, long-term integration into your teams (marketing outsourcing), coaching (new roles, sales, marketing, R&D, innovation) and marketing and sales co-development workshops.
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.