Outsourced marketing management
Outsource your marketing strategy
Take advantage of the expertise of professionals to boost your growth and visibility, and refocus on your core business by outsourcing your marketing department.
By entrusting us with marketing management, ne manage your marketing all year round, without the need to invest in full-time staff, recruit or train.
Outsourced marketing management at a glance
Outsourced marketing management means entrusting the leadership of a company’s marketing to an external marketing director, present a few days a month, instead of recruiting a full-time marketing manager. CVS Marketing has offered this service since 2018 to SMEs and group subsidiaries in energy, industry and construction, starting from 4 days per month over 12 months.
4 days/month
starter formula, over a minimum of 12 months
83
B2B clients supported
+20 %
average annual growth rate (CAGR) of our clients over 2018-2024, i.e. 7 years (updated: June 2025)
25+ years
of international B2B marketing management
Are you the CEO of an SME or a group subsidiary?
So your company's strategic and operational marketing is a priority. However, due to a lack of time or skills, your marketing is not optimised. In fact, it's sometimes difficult to devote time to developing a marketing strategy and monitoring action plans. Not to mention the fact that marketing techniques are evolving rapidly with the digitalisation of marketing and sales and the hyper-personalisation of customer journeys.
Are you looking for a Marketing Manager to lead your marketing initiatives? Without having to invest in a full-time position? Our outsourced marketing management solution makes it possible.
Why outsource your marketing department?
Taking an external look at your company and its environment, building a strategic vision together, accelerating development and preparing the pillars for tomorrow's growth are fundamental elements for managers. Increasingly, marketing is being outsourced to independent experts.
Outsourced Marketing Department :
Boost Your Company's Growth
Expertise & experience
25+ years of international B2B marketing management.
A single, available point of contact who follows your projects and takes part in your committees.
A new vision. Pragmatism
Serving French SMEs...
CVS Marketing offers French SMEs in the energy, industry and construction and public works sectors marketing expertise at an appropriate pace, without recruiting or training. The outsourced marketing management offer can be provided from 4 days per month for a minimum of 12 months. An outsourced marketing manager supports you by defining, executing and monitoring the best possible marketing plan for your company's development.
...and French branches of global companies
We have the essential experience to provide an autonomous local marketing relay, guaranteeing brand consistency. As an international company, we can execute your marketing, digital and communications plans in France and Europe. Our commitments: relations with your global marketing team, consistency with your brand, adaptation to specific languages and cultures, monitoring quality / deadlines / budgets.
MARKETING OUTSOURCING : OUR CUSTOMER COMMITMENTS
Since June 2018, CVS Marketing has been supporting the visibility and marketing development of the Tibbloc Company. To date, the company had a turnover of €12m and 49 Employees.
In-house marketing manager, outsourced management or agency: a comparison
An SME director who wants to structure their marketing has three options. The table below compares them on four criteria.
| Criterion | In-house marketing manager | Outsourced marketing management | Traditional agency |
|---|---|---|---|
| Cost | Full-time salary and charges, plus recruitment, training and tools | Monthly fixed fee, from 4 days per month: you only pay for the time you need | Invoiced per project or service, with no overall steering |
| Time to get started | Several months: recruitment, notice period, onboarding | From signature: audit of 3-5 days to 3 months depending on scope | From the brief, within the scope of the service |
| Skills | One profile, often specialised (digital or communication) | A senior marketing director, backed by a team (SEO, Google Ads, content, LinkedIn) | Expertise in a specific field (creative, digital, PR) |
| Flexibility | Low: employment contract, fixed cost | High: number of days adjustable to priorities | Medium: a new quote for each need |
Outsourced marketing management suits companies that need continuous strategic leadership but cannot justify a full-time role. It can be combined with an existing in-house marketing team.
The first 90 days of outsourced marketing management
The start-up follows a precise sequence. The durations below apply to a standard scope; the audit can take up to 3 months for a wider scope.
Days 1 to 30: audit
Interviews with management and sales teams, analysis of the market, competitors, website and tools. Deliverable: diagnosis and priorities.
Days 15 to 45: plan
A costed 12-month marketing plan: targets, messages, channels, budget, schedule. Deliverable: plan presented to the executive committee.
Days 30 to 60: quick wins
First quick-impact actions: key website pages, Google Ads campaigns, LinkedIn page, sales collateral. Deliverable: actions live.
Days 60 to 90: management
Roll-out of the plan, coordination of providers and the in-house team. Deliverable: monthly dashboard and regular check-ins.
Results achieved through outsourced marketing management
A selection of results measured for clients supported by CVS Marketing. Full details of our assignments are on the page Case Studies.
Tibbloc (energy, since 2018)
Rental of heating, cooling, steam and compressed air solutions. After the website redesign: +42 % organic traffic on the heating and cooling ranges and +35 % requests for quotes. Read the case study
Groupe REVOLT (energy, since 2018)
Green energy rental and electric mobility. Website traffic multiplied by 6 in 3 years, more than 80 leads per month, and the No. 1 position in green energy rental in France.
Generfeu (industry, since 2024)
Heating and air conditioning for large-volume buildings. Outsourced marketing: +12% traffic per year and +19% quote requests.
LGH France (lifting, since 2024)
Lifting equipment rental. Outsourced marketing: +35% leads via the website forms and 100% of ABM targets achieved.
Frequently asked questions about outsourced marketing management
How much does an outsourced marketing director cost?
CVS Marketing invoices outsourced marketing management as a monthly fixed fee, starting from 4 days per month over 12 months. The cost depends on the number of days and the scope (strategy only, or strategy and execution). For the same level of activity, this approach avoids the fixed costs of a full-time role: salary and charges, recruitment, training and tools.
What is the difference between outsourced marketing management and a freelancer?
A freelancer usually covers a single skill (design, copywriting, Google Ads) on an assignment basis. Outsourced marketing management steers all of your marketing: strategy, plan, budget, coordination of providers and reporting to management. At CVS Marketing, the marketing director is also backed by a team for execution.
What is the minimum commitment?
The minimum commitment is 12 months, because a B2B marketing plan delivers its effects over a full cycle: seasons, trade shows, long sales cycles. A 6-month term is possible on an exceptional basis, after approval of the client file.
How does handover work at the end of the assignment?
Deliverables, content and advertising and social media accounts remain the client's property. At the end of the assignment, CVS Marketing organises a handover: documentation of the plan, transfer of access and tools, and a closing meeting with the team taking over marketing.
Does outsourced marketing management work for a subsidiary of a foreign group?
Yes. CVS Marketing acts as the local marketing relay for international groups in France and Europe: adapting plans to languages and cultures, consistency with the global brand, liaison with the head-office marketing team, and monitoring of quality, deadlines and budgets.
Which companies is outsourced marketing management suited to?
The approach suits B2B SMEs and mid-sized companies, as well as group subsidiaries, that need senior marketing leadership without a full-time role. CVS Marketing specialises inenergy,industry and Construction & Infrastructure, where sales cycles are long and buyers are technical.
Your outsourced marketing director
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before founding the agency, she spent more than 13 years as Marketing Manager for Southern Europe and then Continental Europe at Aggreko, the global leader in temporary power rental, where she led the marketing teams, after marketing and communications roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on 4 October 2026.
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.