Target markets
Marketing agency Defense and Aeronautics
CVS Marketing supports medium-sized and small-sized industrial companies in the defense, aerospace and space sectors. We help you gain visibility with clients, successfully present your products at trade shows, and recruit employees while respecting your confidentiality requirements.
CVS Marketing, B2B marketing agency for defense and aerospace subcontractors
CVS Marketing is a B2B marketing agency based in Essonne (91) that has been supporting industrial companies since 2018. For SMEs and mid-sized companies in the defense industrial and technological base (BITD), aerospace and space sectors, the agency builds positioning, visibility with customers, presence at trade shows, and employer branding.
600+
marketing projects delivered
83
B2B clients supported
+20 %
The average annual growth rate (CAGR) of our clients for 2018-2024 (update: June 2025)
25+
Years of experience in industrial and technical B2B marketing
Issues
The marketing challenges faced by the defense and aerospace industries
The demand is strong, but access to the programs depends on trust, compliance, and the ability to keep up the pace.
Communicating under the constraint of confidentiality
Sensitive programs, clients who refuse to be named, export controls: expertise must be valued without exposing protected information.
Demonstrating quality and compliance
EN 9100 certification, client qualifications, traceability: these proofs condition entry into the panel. They must be visible and up to date.
Being referred by the clients
Contractors, Tier 1 equipment manufacturers and public purchasers: targeted ABM targeting and prepared meetings are worth more than broad communication.
Demonstrating your ability to increase your cadence
Customers are looking for suppliers capable of absorbing increased volumes. Capacity, investment, and lead times become commercial arguments.
Recruiting rare talents
Welders, qualified welders, engineers: the employer brand becomes as strategic a factor as prospecting.
Valuing dual innovation
Technology designed for civilian use can also be used for defense purposes, and vice versa. Marketing can open up these new markets with the right messages.
Segments
The companies we support
SMEs and SMEs in the supply chain, from rank 1 to rank 3.
Mechanics, machining and blacksmithing
Parts, subassemblies and tools for aeronautics, defense and space.
Electronics, connectivity and systems
Cards, wiring, connectors, sensors and embedded systems.
Equipment and support
Protective equipment, support materials, campaign energy and logistical solutions.
Engineering and services
Study offices, testing, maintaining operational condition and digital solutions.
Solutions
Our marketing solutions for defense and aerospace
Proof-based marketing that is targeted and compliant with your privacy policies.
Positioning and discourse of proof
Value proposition by order-taker, capacity brochure, institutional presentation and arguments validated by your teams.
Site, SEO and GEO
Knowledgeable pages and certifications, machine capability profiles, structured content to be found by buyers on Google and in AI response engines.
ABM and LinkedIn
Targeting strategic accounts, content for buyers and engineers, executives speaking on LinkedIn, and prospecting sequences.
Salons and employer brand
Preparation of trade shows (Salon du Bourget in 2027, Eurosatory in 2028, regional business meetings), appointment-taking, recruitment campaigns and HR content.
Experience
An industrial experience that can be applied to defense
Here are the industrial missions closest to your interests: international trade shows, ABM and commercial deployment.
MARECHAL Electric: international trade shows for a connector manufacturer
Context: French manufacturer of high-security industrial sockets and connectors, present internationally.
Assignment: Preparation of the Data Center World Madrid and Paris 2026 exhibitions, SEO of product pages in 5 languages, international Google Ads plan.
LGH France: ABM and the establishment of a European industrial company
Context: LGH, a specialist in the rental of lifting equipment for more than 50 years, is expanding its activities in France.
Assignment: Outsourced marketing since May 2024: ABM, website and forms, professional trade shows.
Results: +35% leads via web forms and 100% of ABM targets achieved (update: October 2026).
Market
Defense and Aeronautics: a promising market for industrial SMEs by 2030
A defense marketing agency translates these dynamics into business opportunities. Update: November 2026.
Military programming law 2024-2030
The LPM 2024-2030 program includes €413 billion in needs for the militaries. What it means for marketing: Designers are expanding their supplier panels. Being identified early is crucial.
War economy and increased pace
The State is asking the defense industrial and technological base to produce faster and in larger volumes. The SMEs and subcontracting companies are directly concerned. What it means for marketing: Your production capabilities, your deadlines and your investments become commercial messages.
Civil aviation: several years of production on a contract basis
Aircraft manufacturers have order books that represent several years of production and are seeking to secure their supply chain. What it means for marketing: reliability and delivery capacity take precedence over price.
Access of SMEs to defense procurement
The General Directorate of Armaments and the major groups are deploying mechanisms to facilitate SMEs’ access to the markets. What it means for marketing: These business meetings must be prepared like trade shows.
Method
How CVS Marketing works with the defense and aerospace industries
The CVS Marketing method has 4 steps. Each step ends with a concrete deliverable.
Audit
Analysis of the market, competitors, website, search visibility and LinkedIn presence. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope.
Marketing plan
People (purchasers of project managers, engineers, quality managers, recruiters), target account list and schedule of trade shows. Deliverable: a costed 12-month marketing plan. Duration: 3 to 5 days on average, with a presentation to the executive committee.
Execution
Technical content, SEO and GEO, Google Ads, LinkedIn, trade shows. Duration: 12 months minimum, exceptionally 6 months on approval of the client file.
Reporting
Tracking of traffic, qualified leads, cost per lead and the sales pipeline. Frequency: monthly reporting and regular check-ins.
Frequently asked questions
Frequently asked questions about defense and aerospace marketing
How to communicate when working for the defense?
By separating what can be said from what cannot be said. We value expertise, certifications, capabilities, and the sectors we serve, without mentioning any programs or clients without written agreement. Each content is validated by your teams before it is published.
How can a small business get referred by a project manager?
By making the criteria for joining the panel visible (quality, certifications, capabilities, deadlines), targeting buyers with an ABM approach, and preparing meetings at trade shows and business conventions, marketing provides the tools and organizes the appointments.
Is LinkedIn useful in defense and aviation?
Yes. Buyers, engineers and recruiters from the sector are very present there. LinkedIn is used for targeted prospecting, for executives to speak out, and for the employer brand, provided that the privacy rules are respected.
How to prepare for the Bourget Fair 2027?
Six to nine months before: objectives, list of target accounts and appointment setting. Three months before: stand content, collateral and LinkedIn campaign. After the show: follow-ups within 48 hours and monitoring opportunities in the CRM.
Does CVS Marketing work with defense companies?
Since 2018, CVS Marketing has been supporting energy, electrical engineering, lifting and construction companies in France and Europe. Its methods (ABM, trade shows, technical content, SEO and GEO) are directly applicable to defense and aerospace subcontractors, with an adapted confidentiality framework.
Your interlocutor in defense and aviation
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before that, she spent more than 13 years as Marketing Manager for Southern Europe, then Continental Europe, at Aggreko, the world leader in temporary power rental. Earlier, she held marketing and communication roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on November 13, 2026.
CVS Marketing, B2B marketing strategy and growth agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris. We help firms structure, digitise and speed up their marketing and sales. We help industry, energy and technical firms design and run their growth plans, in France and across Europe.
Our mission: turn marketing strategy into lasting results, with vision, data and creativity.