Training Programme
Good use of AI in Marketing
Welcome to our training programme dedicated to the integration and optimal use of artificial intelligence (AI) in marketing. This programme is designed to give you an in-depth understanding of the opportunities offered by AI, the best tools available on the market, and strategies for integrating these technologies into your marketing operations.
Module 1
Opportunities in the Use of AI in Marketing
Objective: Understand the different ways AI can transform and optimise marketing efforts.
Personalisation and Advanced Segmentation
- Personalisation: Using AI to create personalised customer experiences in real time.
- Advanced segmentation: Analysis of customer data to create precise and effective market segments.
Marketing Task Automation
- Email Marketing: Automated email campaigns with personalised content.
- Social Network Management: Planning and automatic publication of content on social networks.
Predictive Analysis
- Trend Prediction: Using AI to anticipate market trends and adjust strategies accordingly.
- Lead Scoring: Evaluate prospects to prioritise sales and marketing efforts.
Optimising advertising campaigns
- Programmatic advertising: Using AI to buy and optimise ads in real time.
- Automated A/B Testing: Testing and optimisation of advertising campaigns to maximise results.
Module 2
The Best AI Tools for Marketing
Objective:Discover and learn how to use the most effective AI tools for marketing.
Marketing Automation Tools
- HubSpot: CRM and marketing automation platform.
- Marketo: Customer engagement management solution.
Data Analysis Tools
- Google Analytics with AI: Use of Google Analytics enhanced by machine learning capabilities.
- Tableau: Data visualisation tool with integrated AI functionalities.
Programmatic Advertising Tools
- Google Ads: Advertising platform with AI capabilities for campaign optimisation.
- Facebook Ads: Targeted advertising on Facebook and Instagram with AI for performance analysis.
Personalisation and segmentation tools
- Dynamic Yield: Platform for personalising and optimising the customer experience.
- Segment : Platform for collecting and managing customer data.
Module 3
Integrating AI into marketing systems
Objective: Learn how to effectively integrate AI into marketing strategies and operations.
Needs and Objectives Assessment
- Audit of the Existing : Analysis of current marketing processes to identify opportunities for improvement using AI.
- Definition of Objectives: Setting precise objectives for the use of AI.
Planning and Deployment
- Choice of Tools: Selection of the AI tools best suited to the company's needs.
- Deployment Plan: Creation of a detailed plan for the integration of AI.
Training and adoption
- Team training : Training sessions for marketing teams on the use of AI tools.
- Change Management: Strategies to facilitate the adoption of AI within the company.
Monitoring and optimisation
- Performance measurement: Implementation of KPIs to monitor the impact of AI on marketing performance.
- Continuous optimisation: Adjustment and improvement of strategies based on the data collected and the results obtained.
Conclusion
Artificial intelligence represents a revolution for marketing, offering unprecedented opportunities to improve the effectiveness and impact of your marketing activities. This training programme will equip you with the knowledge and skills you need to take full advantage of these technologies and transform your marketing approach.
Next steps
- Programme Registration: Register today to benefit from our expertise and start your marketing transformation.
- Contact us : If you have any questions or requests for information, please do not hesitate to contact us using the form below or on +33 (0)1 64 92 96 44.