Target markets
ENERGY MARKETING AGENCY
Marketing expert for the energy industry and partner for innovation innovation and sustainable growth.
Your innovations decarbonise the future. Our strategy drives them forward.
CVS Marketing, a B2B marketing agency specialising in energy
CVS Marketing is a B2B marketing agency based in Essonne (91) that has supported energy sector companies since 2018: temporary power rental companies, renewable energy producers, and specialists in storage, HVAC engineering and data centre infrastructure. CVS Marketing acts as an outsourced marketing department, from brand strategy to lead generation, in France and across Europe.
600+
marketing projects delivered
83
B2B clients supported
+20 %
average annual growth rate (CAGR) of our clients over 2018-2024, i.e. 7 years (updated: June 2025)
2018
first energy clients supported: Tibbloc and Groupe REVOLT
Why a B2B marketing agency for energy
The energy sector is at the heart of a radical transformation towards a more sustainable, low-carbon future.
Faced with pressing environmental issues, companies in the sector must not only comply with increasingly strict regulations, but also anticipate the growing expectations of consumers and investors in terms of sustainability. The challenges are many:
- Reducing CO2 emissions
- Energy transition
- Innovation and competitiveness
- Societal acceptance
Opportunities in the energy sector
Despite these challenges, the energy market offers considerable opportunities.
Innovative and ambitious players are well advised to enlist the help of an agency specialising in energy marketing to effectively capture market opportunities:
- Renewable energy
- Energy efficiency
- Storage and smart grids
- Sustainable mobility
- Green hydrogen
Marketing strategy for the energy industry
Nuclear industry
The French nuclear industry offers opportunities in the modernisation of existing reactors, the development of small modular reactors (SMRs) and the decommissioning of old power plants.
Green energy
The boom in renewable energies - solar, wind, hydro and biomass - is opening up unprecedented growth prospects.
Storage and smart grids
Advances in energy storage technologies and smart grids are creating new opportunities to stabilise supply and integrate renewable energies.
Green hydrogen
Hydrogen produced from renewable sources has a bright future, particularly in the industrial and transport sectors.
Marketing solutions for the energy sector
At CVS Marketing, as a marketing agency for the energy sector, we understand the unique and complex dynamics of the market. We work with you at every stage of your energy transition to maximise your impact and seize opportunities for growth:
Notoriety
- Brand strategy :
We create and strengthen your brand image by highlighting your sustainability commitments and innovations. - Public Relations :
We manage your relations with the media and stakeholders to raise the profile of your projects and initiatives.
Lead generation
- SEO and Content Marketing :
We optimise your online presence and produce engaging content to attract and convert your prospects. - Advertising campaigns :
We manage your Google Ads and LinkedIn Ads campaigns on high-intent queries (energy rental, energy efficiency, storage) with conversion and cost-per-lead tracking.
Project monitoring
- Project Management :
We can help you monitor and coordinate your projects for the development, construction, commissioning and maintenance of energy facilities. - Reporting and Analysis :
We provide monitoring and analysis tools to assess the performance of your projects and adjust your strategies.
Global communication
- Communication plans :
We develop tailor-made communication plans to promote your initiatives and projects. - Content creation :
We produce all types of content (articles, videos, infographics) to diversify your communication and reach a wider audience.
Our marketing references in the energy sector
CVS Marketing supports players in energy rental, low-carbon energy and HVAC engineering. Each assignment is presented in a Context / Assignment / Result format. Full details are available on the page Case Studies.
Tibbloc: website redesign and SEO for a multi-energy rental company
Context: Tibbloc is an independent French rental provider of heating, cooling, steam, HVAC and compressed air solutions for operators and manufacturers (€12m turnover). CVS Marketing has supported Tibbloc since June 2018 with year-round consulting and projects.
Assignment: complete website redesign: structure by product range (heating, cooling, steam, compressed air), SEO audit, rewriting of content and metadata, 301 redirects, conversion tracking and team training.
Results a few months after launch: +42 % organic traffic on the heating and cooling ranges and +35 % requests for quotes from the site.
Groupe REVOLT: marketing for an energy and electric mobility group
Context: Groupe REVOLT brings together brands in energy rental, electrical distribution and lighting, zero-emission energy and electric mobility. REVOLT Energy Green rents low-carbon electricity generation and storage solutions.
Assignment: year-round marketing consulting and projects since September 2018: brand positioning, promotion of cleaner energy and energy efficiency solutions.
Results: website traffic multiplied by 6 in 3 years, more than 80 leads per month, and a position as No. 1 in green energy rental in France achieved within a few years.
Energy regulations: what they change for your B2B marketing
Regulatory obligations create demand in the energy sector. An energy marketing agency translates these obligations into quantified, dated sales arguments. Updated: October 2026.
French tertiary decree (Éco Énergie Tertiaire scheme)
The French tertiary decree requires commercial buildings of 1,000 m² or more to reduce their final energy consumption by 40% in 2030, 50% in 2040 and 60% in 2050, compared with a reference year no earlier than 2010. Consumption is reported every year on ADEME’s OPERAT platform. What it means for marketing: your commercial-building prospects have a quantified target and a deadline. Your content should show, in kWh and in euros, how your solution brings them closer to the 2030 target.
CSRD (sustainability reporting)
The European CSRD directive (2022/2464) requires large companies to publish standardised non-financial reporting, including the greenhouse gas emissions of their value chain. The Omnibus directive (EU) 2026/470 of 24 February 2026 refocuses the obligation on companies exceeding both 1,000 employees and €450m in net turnover. France must transpose it by 19 March 2027. Newly covered companies will publish their first report in 2028, covering the 2027 financial year. SMEs outside the scope are still asked for data by their large customers, who must document their value chain. What it means for marketing: key account buyers ask their suppliers for verifiable carbon data. A product sheet with a carbon footprint or an FDES (environmental and health declaration) becomes a selection criterion.
PPE (French multi-year energy programme)
The third multi-year energy programme (PPE3), set by the decree of 12 February 2026, covers the period 2026-2035. It notably targets 48 GW of installed solar PV in 2030 (55 to 80 GW in 2035), 31 GW of onshore wind in 2030 (35 to 40 GW in 2035) and 15 GW of offshore wind in 2035, for low-carbon electricity generation of 585 TWh in 2030. What it means for marketing: the volumes set for each segment let you size your addressable market and prioritise your prospecting segments.
How CVS Marketing works with energy companies
The CVS Marketing method follows 4 steps. Each step produces a concrete deliverable.
1. Audit
Analysis of the market, competitors, website, search visibility and LinkedIn presence. Deliverable: diagnosis and priorities. Duration: from 3-5 days to 3 months depending on scope and the level of internal and external interaction.
2. Marketing plan
Personas (operators, technical directors, buyers, engineering firms), messages by segment, trade show calendar. Deliverable: a costed 12-month marketing plan. Duration: 3 to 5 days on average, with a presentation to the executive committee.
3. Execution
Technical content, SEO and GEO, Google Ads, LinkedIn, trade shows. Deliverable: planned and produced actions. Duration: 12 months minimum, exceptionally 6 months on approval of the client file.
4. Reporting
Tracking of traffic, qualified leads, cost per lead and the sales pipeline. Deliverable: monthly dashboard. Frequency: monthly reporting and regular check-ins.
Frequently asked questions about marketing in the energy sector
How can you communicate on decarbonisation without greenwashing?
Credible communication on decarbonisation is based on measured data: tonnes of CO2 avoided, kWh saved, share of renewable energy, with the calculation method and date. France’s 2021 Climate and Resilience Act already regulates carbon-neutrality claims in advertising. CVS Marketing recommends replacing adjectives (“green”, “clean”, “sustainable”) with quantified evidence, verifiable case studies and named certifications.
Which marketing channels should you use to sell an energy solution in B2B?
Sales cycles in energy are long and involve several decision-makers: technical management, procurement, senior management and engineering teams. The most effective channels are organic search (SEO and GEO) on technical queries, Google Ads for urgent needs (rental, breakdown repairs), LinkedIn and social selling to reach decision-makers, and trade shows to close deals.
How long does it take to build an energy marketing plan?
CVS Marketing builds an energy marketing plan in two stages. The audit lasts from 3-5 days to 3 months depending on scope and the number of internal and external stakeholders. Planning (personas, messages by segment, budget, schedule) then takes 3 to 5 days on average and concludes with a presentation to the executive committee. Execution runs over a minimum of 12 months.
How much does a marketing agency specialising in energy cost?
The budget depends on scope: a one-off assignment (audit, website redesign, product launch) or ongoing support. The outsourced marketing management formula from CVS Marketing starts at 4 days per month over 12 months, at a lower cost than an in-house marketing manager.
Why choose an energy-specialist agency rather than a generalist one?
An energy-specialist agency knows the buyers (operators, manufacturers, local authorities, data centre managers), the technical vocabulary and the regulations (French tertiary decree, CSRD, PPE energy plan). It produces accurate content faster and knows how to get it validated by technical teams. CVS Marketing also works forindustry and Construction & Infrastructure, two sectors that share the same buyers as energy.
Does CVS Marketing work outside the Île-de-France region?
Yes. CVS Marketing is based in Essonne, south of Paris, and supports energy companies throughout France and across Europe. Kick-off workshops can be held on site; day-to-day follow-up is handled remotely, with a monthly meeting and shared reporting. To get started, contact CVS Marketing for an initial, no-obligation conversation.
Your energy contact
Christelle Valentin Soupin, founder and managing director of CVS Marketing since 2018. Before founding the agency, she spent more than 13 years as Marketing Manager for Southern Europe and then Continental Europe at Aggreko, the global leader in temporary power rental, after marketing and communications roles at Motorola and Vanguard Managed Solutions. View her LinkedIn profile
Page updated on 4 October 2026.
Further reading
- Industrial marketing agency: leads and trade shows for manufacturers
- Construction marketing agency: rental companies, lifting and equipment manufacturers
- Outsourced marketing management for SMEs and subsidiaries
- SEO and GEO for technical B2B websites
- Marketing Insights: our articles on B2B marketing
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.