Digital and services
B2B content marketing agency
In a constantly evolving digital world, the content preparation is no longer limited to writing articles or running social networks. It is now part of a editorial strategy comprehensive and rigorous.
CVS Marketing, a B2B content marketing agency, helps industrial, technology and high added-value service companies implement a relevant content strategy geared towards lead generation.
An agency specialising in B2B content marketing
As a specialist agency, CVS Marketing is one of the most rigorous content agencies in the sector. Our mission: to create content tailored to the needs of your target audiences throughout the customer journey, to support your inbound marketing initiatives and maximise your visibility on search engines.
Our approach is based on three fundamental pillars:
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Understanding your business objectives
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Identify the expectations of your personas
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Implementing a coherent and sustainable content marketing strategy
An editorial strategy to boost performance
Implementing an effective editorial strategy starts with a detailed analysis of your competitive environment and the information needs of your prospects. At CVS Marketing, we help you to define a content strategy that is aligned with your objectives for awareness, conversion and loyalty. Our content is designed to :
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Attracting visitors through natural referencing
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Nourish prospects' thinking with relevant content
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Turn leads into customers with engaging formats.
Creation of high added-value marketing content
Our editorial team designs high-quality, informative and engaging content that is perfectly in tune with the expectations of your B2B targets. We tailor each format to the stage in the customer journey, from awareness-raising to the buying decision.
Our services include :
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Writing SEO-optimised content
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The creation of white papers, guides and practical information sheets
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Regular, expert blog posts
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Dedicated posts for social networks
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Computer graphics and visuals adapted to storytelling.
Why choose a B2B content marketing agency?
Working with a content marketing agency like CVS Marketing means benefiting from a comprehensive, structured approach: editorial planning, content creation, targeted distribution and integrated analytical monitoring.
Our method is based on a precise editorial calendar, lead-focused KPIs, dashboard monitoring and close collaboration with your marketing and sales teams.
As a specialist agency, we ensure that we produce relevant content while respecting your brand positioning and business expertise.
Focus on our key content: articles, white papers, social networks
The richness of a strategy lies in the diversity of its formats. Here are some of our flagship formats:
Blog posts
True pillars of SEO, the blog posts to answer your prospects' questions and improve your visibility on the Internet. search engines. Each article is designed with a clear editorial intention, a strategic keyword and an optimised structure.
White papers
The white papers are premium content designed to attract qualified leads. They provide in-depth information on a subject, demonstrate your expertise and encourage downloads via forms.
Social networks
The social networks are powerful levers for spreading your messages and relaying your quality content. Our team will help you define a coherent editorial line, create visuals and monitor performance.
Data-driven content production
Our content production is not limited to creation. It's followed by measurement and analysis to optimise the ROI of your campaigns. Using advanced tracking tools, we identify the relevant content that generates the most engagement and conversions. Our dashboards enable you to monitor :
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Organic traffic generated
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Conversion rate by content
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The number of leads captured
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The most widely read or shared content.
A content marketing agency focused on performance
At CVS Marketing, we believe that content marketing should serve the business. That's why every project has a strong strategic dimension. Whether it's a blog, a white paper or a practical guide, every piece of content is designed to support lead generation.
As a content marketing agency, we stand out for our rigour, our attention to detail and our ability to create content tailored to complex sectors. Our B2B expertise enables us to understand our customers' technical, regulatory and commercial challenges.
Our commitments
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Support from A to Z
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100 % production internalised and under control
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Management based on concrete KPIs
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A ROI approach to your digital marketing
You benefit from a single point of contact who is attentive to your needs and capable of producing and adjusting your actions as the year progresses.
Put your trust in a recognised B2B content agency
CVS Marketing is one of the most experienced content agencies on the B2B market. With dozens of projects carried out for industrial, service and tech companies, we have developed a tried and tested methodology for deploying a coherent, measurable and effective content strategy.
Contact our content marketing agency
Are you looking to structure your content marketing, accelerate your lead generation or strengthen your presence on search engines? CVS Marketing is the content marketing agency for you. Let's talk about your challenges. Together, we'll put in place a solid, sustainable and effective content marketing strategy.
Strategy
Content Marketing
Value proposition
Blue Ocean
Differentiation
Red Ocean
Plan
Content Marketing
Management
outsourcing
Balance sheet
marketing results
Find out more...
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