New website for an energy rental company

The context

Willingness to integrate Tibbloc's new rental energy ranges

Since 2007, Tibbloc's growth has been based on listening carefully to the needs of its customers - operators and manufacturers - who are looking for multi-energy rental solutions that can be delivered quickly anywhere in France.

These expectations also include integrated services: transport, logistics, installation, commissioning, monitoring and, increasingly, more environmentally-friendly energy solutions.

In 2021, Tibbloc is expanding its offering with two new ranges: negative refrigeration and compressed air. This development marks a strategic turning point and justifies a complete overhaul of the website in order to rethink its architecture and promote these new solutions.

The challenge

Boosting demand for the five product ranges

For CVS Marketing, designing an optimised website for Tibbloc represents a major strategic challenge: it involves structuring a digital showcase capable of actively stimulating demand for all five ranges of rental solutions (heating, cooling, steam, HVAC and compressed air).

The aim is twofold: to improve the user experience by facilitating access to technical and commercial information, while maximising SEO performance to generate qualified traffic. By highlighting the strengths of each range and integrating clear, attractive customer paths, the site becomes a powerful conversion lever, supporting Tibbloc's sales growth throughout France.

The solution

Web design, web development, design, copywriting, content integration and SEO

CVS Marketing managed the entire project, right through to the launch of the new website in spring 2022.

The strategic framework was drawn up in collaboration with Tibbloc's management and key project partners: web designer, graphic designer and developer.

The site's tree structure was validated collectively, and small group workshops were organised with the sales teams to design the product pages, complementary offers, associated solutions and technical illustrations and diagrams.

Regular exchanges with the project managers of the Cooling, Steam and Heating divisions have ensured the accuracy of the integrated data.

On the SEO side, CVS Marketing defined the strategy: keyword research, development of a semantic cocoon, content structuring (mapping), management of redirects between the old and new sites, and technical optimisation.

Dedicated training was also given to the Tibbloc teams to make them autonomous in the use of the CMS and the application of good natural referencing practices (on-page SEO).