Redesign of the Tibbloc website - Rental of heating, cooling, steam and compressed air solutions
CVS Marketing supported Tibbloc, a French company with expertise in rental of heating, cooling, steam and compressed air solutions, in the complete overhaul of its website.
Objectives: boost SEO visibility, improve user navigation and promote the different product ranges.
This digital project was carried out from our offices in Île-de-France, for a national deployment throughout France.
Context
Supporting a leader in multi-energy leasing
For over 15 years, Tibbloc provides manufacturers, local authorities and the construction industry with temporary energy production solutions: boilers, chillers, steam and compressed air.
His old website no longer reflected :
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the diversity of its offerings,
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the technical nature of its work,
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nor its positioning as a national leader in multi-energy.
The challenge was therefore to rethink the digital presence the brand while preserving its natural referencing acquired over time.
Issues
SEO, performance and user experience
Three major objectives have guided the project:
Optimising SEO visibility on strategic expressions
“industrial boiler hire”, “chiller hire”, “mobile steam hire”, “compressed air hire”.
Improving the user experience (UX) to simplify navigation between the different ranges and make it easier to get in touch.
Modernising the brand image via a coherent, sober, conversion-oriented design.
At the same time, the project had to :
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maintain existing traffic (installation of 301 redirects),
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guarantee optimum loading times,
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and make the site fully responsive on mobile and tablet devices.
Solutions
Technical redesign, UX, content and SEO
To meet these challenges, CVS Marketing led a complete overhaul a user-centred, performance-oriented approach.
Architecture & UX Design
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Overhaul of the tree structure to clearly segment the four main ranges hot, cold, steam, compressed air.
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Creation of simplified routes to request a quote.
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Highlighting customer projects and applications.
SEO strategy & content
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Full SEO audit of the old site.
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Definition of priority keywords by range and type of use.
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Rewriting texts and metadata in a logical way semantic cocoon.
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Integrating tags schema.org/CaseStudy for better indexing by Google and generative AI.
Development & performance
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Redesigned under WordPress for simple, autonomous control.
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Optimised technical integration (alt tags, microdata, loading speed).
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Tests on all media (desktop, tablet, mobile).
Monitoring & measurement
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Setting up a analytical tracking on strategic pages.
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Monitoring of SEO positioning and conversions.
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Training the Tibbloc team in updating content.
Results
Increased traffic, visibility and brand awareness
A few months after going online :
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+42 % organic traffic on the “hot” and “cold” ranges.
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+35 % requests for quotes from the site.
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Stronger positions on key queries (“industrial boiler hire”, “temporary chiller hire”).
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A clearer, faster and better referenced site.
“Thanks to CVS Marketing, our site is more efficient and better reflects our expertise. We've gained in visibility and efficiency.”
- Tibbloc Sales Department
Why did Tibbloc call on CVS Marketing?
Tibbloc wanted to modernise its website to promote its energy rental ranges (heating, cooling, steam, compressed air) and improve its natural referencing. CVS Marketing assisted the company with a complete overhaul, combining design, SEO and technical performance.
What were the main objectives of the redesign of the Tibbloc website?
The objectives were to boost SEO visibility, improve user navigation and optimise lead generation thanks to a clear, high-performance architecture.
What results have been achieved after the redesign?
The new Tibbloc site recorded an increase of +42 % organic traffic and an increase in +35 % of requests for quotes, with a clearer product catalogue and a simplified user experience.
What technology was used for the new site?
The site has been designed under WordPress, with bespoke development optimised for speed, maintenance and natural referencing.
Is CVS Marketing involved in other similar projects?
Yes, the agency supports many B2B and industrial companies in France in their redesign, SEO and digital strategy projects.
CVS Marketing, B2B marketing strategy and development agency (Paris - 91, Île-de-France)
CVS Marketing is a B2B strategy consultancy based south of Paris, specialising in structuring, digitalising and accelerating marketing and sales. We help industrial, energy and technical companies to design and implement their growth strategies, in France and across Europe.
Our mission: to transform marketing strategy into sustainable performance, by combining vision, data and creativity.
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