EATON renews its confidence in CVS Marketing for the launch on the French market of its new Operating Repeater Board, the TRE Replica Touch. The opportunity to reveal through a product launch video all the aestheticism, the simplicity of use and the user-friendliness of the system.
Background :
Willingness to demonstrate visually and in real time the capabilities of the system
For the launch of its TRE Replica Touch, EATON was ready with a serious, proven and efficient process : technical data sheet, sales pitch, product web pages, distributor training, demo cases etc. Yes, but…
At EATON, we are aware that purchasing behaviors are changing and that offering excellent products remains a necessity. But communicating well has become a source of differentiation with the rise of social networks like LinkedIN.
The issue :
To create a new emotion for the SSI Distributors and their Installer Customers
The challenge is to create a technological breakthrough with the TRE Replica Touch by positioning it as a major innovation in the field of Fire Safety Systems. Beyond words, EATON wishes to demonstrate the capabilities of the product through an explanatory video… and create a buzz !
The Customer’s request is both :
to create a video storyboard that includes the advantages linked to the product’s functionalities and that allows to convince its “usual” targets of Distribution Partners of the technological breakthrough brought by the system
to organize a shooting in an establishment receiving the public (ERP) and to manage the reservations and authorizations
to prepare a demo system of the easy and quick assembly of the system with its honeycomb hook
to manage the professional videographer and the photo shooting for the future Marketing & Sales supports.
The solution :
Storyboard and step-by-step video explaining benefits and features
CVS Marketing managed the project from start to finish on time and to the EATON Group charter.
Creation and validation of the storyboard
Choice of speakers, room reservations
Management during the shooting
Follow-up of the editing, delivery of video and photo files.
The advantages for EATON :
Interventions by real professionals, experienced in the requirements of large groups
The confidence that the Group’s charter will be respected and on time
The flexibility and adaptability of our support to find tailor-made solutions
The conviviality and pleasure of working together.
New name for the Smart subsidiary of a major construction company
Spie Batignolles, an independent French construction group, chose CVS Marketing’s marketing consulting services to finalize the commercial name of its new instrumentation and measurement brand serving the smart city, connected buildings and a sustainable environment for all.
Background :
Emergence of Smart markets and desire to pool IoT expertise within the group
In mid-April 2021, Spie Batignolles, an independent group and a major player in the building, infrastructure and services sector, contacts us via our web form. In less than 12 hours, a telephone interview is organized with the Development & Innovation Department.
The objective of this meeting is to quickly propose a structured, 360° support system for the naming of a new commercial brand dedicated to the Smart markets.
The specificity of this project is to solicit the opinions of the various internal stakeholders, while proposing an animation and a framing of the reflection which make it possible to quickly arrive at a name satisfactory for all.
The issue :
Respond early to Smart markets on this brand to capture opportunities
The challenge is to quickly have a commercial brand with the following prerequisites :
cohérente avec les autres marques du Groupe et trait d’union entre les marques existantes,
explicite pour le marché des solutions connectées, du technique à l’inspirationnel,
Transverse for the targeted markets.
The solution :
Naming workshop with the management, internal survey, restitution and short-list by CVS Marketing
CVS Marketing proposed, implemented and monitored the following process :
Internal employee survey to gather ideas : drafting an online survey, sending it out, processing the returns and reporting back
Summary of the competitive environment (brand names, names of marketing offers)
Brand name trends, name associations focused on “Technology”, “Usage”, “Market”.
Audits related to trademark protection
Naming workshop at Headquarters in Neuilly-sur-Seine in working group
Follow-up of the decisions taken until the validation of the naming of the new brand.
CVS Marketing managed the project in collaboration with Spie Batignolles’ management and the management of the entity concerned. The advantages for Spie batignolles :
Knowledge of the Smart market eco-system
Reactivity in the proposal of an approach
Speed to implement, process actions and propose names
Listening, proximity, conviviality, in line with the Human Values of Spie batignolles to lead this project.
