Training Programme

Objective: Understand the benefits and opportunities of CSR marketing to enhance corporate reputation, attract and retain customers, and drive sustainable growth.

Improved company reputation

• Brand Image: Reinforcing the brand image through responsible and sustainable practices.

• Stakeholder Engagement: Increase stakeholder engagement, including customers, employees, and investors.

Attracting and retaining customers

• Shared values: Attracting customers who are sensitive to the values of sustainability and social responsibility.
• Customer Loyalty: Building customer loyalty through transparent and ethical practices.

 Competitive differentiation

• Competitive advantage: Stand out from the competition thanks to solid CSR commitments.
• Innovation and Sustainability: Promoting sustainable innovation as a key element of corporate strategy.

 Compliance and Risk Reduction

• Regulatory Compliance: Ensuring compliance with environmental and social regulations.
• Risk Management: Reducing the risks associated with non-compliance and social or environmental controversies.

Objective: Discover and learn how to use CRM and marketing automation tools to optimise customer management and campaigns.

CSR Reporting and Measurement Tools

• GRI Standards: Use of the Global Reporting Initiative standards for CSR reporting.
• Carbon footprint: Measure and reduce your company's carbon footprint.

Communication and marketing tools

• CSR storytelling: Storytelling techniques to communicate CSR initiatives in an engaging way.
• Content Marketing: Creating informative and inspiring content on CSR initiatives. 

Stakeholder Management Tools

• Stakeholder engagement: Use of platforms to engage with stakeholders and incorporate their feedback.
• Surveys and polls: Tools to gather the opinions and expectations of customers and employees on CSR practices.

 Certifications and Labels

• CSR labels: obtaining certifications and labels.
• Eco-labels: Use of eco-labels to promote sustainable products.

Objective: Learn how to integrate CSR effectively into your company's marketing strategies and operations.

Needs and Objectives Assessment

• Existing practices audit: Analysis of current practices to identify opportunities for integrating CSR.
• Definition of Objectives: Setting clear and measurable objectives for CSR initiatives.

Planning and Deployment

• CSR Communication Strategy: Developing a communication strategy to promote CSR initiatives.
• Deployment plan: Implementation of a detailed plan for integrating CSR into marketing operations.

 Training and adoption 

• Team training : Training sessions for marketing teams on CSR principles and practices.
• Change Management: Strategies to facilitate the adoption of CSR within the company.

Monitoring and optimisation

• Performance measurement: Implementation of KPIs to monitor the impact of CSR initiatives on marketing performance.
• Continuous optimisation: Adjustment and improvement of CSR strategies based on data collected and results obtained.